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ASIC Technology: Ready To Tackle Its Next Task



Phillip LoPresti  |   ED Online ID #8603  |   September 6, 2004

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Ignore the propaganda. Reports of the ASIC market dying are greatly exaggerated. Suppliers of competitive IC solutions, led by the FPGA vendors, cite various reasons for this design platform's downfall: design starts are down, ASIC NRE costs are too high, development times are too long, and design risk is too great (particularly at 90 nm).

Although ASIC design starts are down, the ASIC market hit over seven times the size of the FPGA market last year, according to Gartner Dataquest. This shows a continued strong demand for ASICs' performance premiums and low production costs. Furthermore, new ASIC solutions, such as structured ASICs, offer similar time-to-market and low-cost development advantages that have been the cornerstone of the FPGA value proposition, while delivering performance that FPGAs can't match.

So where does one draw the line when looking at the options for custom silicon? For cell-based ASICs, the ROI sweet spot will continue to be high-performance, high-volume (500,000+) applications that require the leading-edge performance or the economies of scale that only cell-based ASICs provide. These applications are generally developed by very large OEMs with financial resources to support the million-dollar-plus NREs and large design teams associated with cell-based design. In these cases, FPGAs aren't feasible because the cost per device would be much too high and the logic density too low to achieve the needed performance.

Still, today's designs are mostly in the mid-volume range (10,000 to 50,000 units). Despite this drop in volume for custom IC designs, increased competition has OEMs demanding higher performance and faster time-to-market from design platform vendors. In this environment, companies are gun-shy about committing the development time and the financial and human resources needed to develop a custom IC for an application that may not be successful. This has left IC designers and system architects with a daunting task: deliver high-performance ASICs under considerable pressure to minimize time-to-market and NRE because volumes may not justify large development costs.

Clearly, these market realities eliminate cell-based ASICs in many applications. While some would claim that FPGAs have stepped up to address these applications, FPGA logic density and performance remain far behind ASIC technologies. FPGA-based designs require engineers to settle for lower system clock speeds or use multiple FPGAs. Meanwhile, ASIC technologies now bridge the gap between high-performance, cell-based ASICs and the space traditionally served by high-priced, mid- to high-end FPGAs.

Enter structured ASICs. This new breed of ASIC is built on preconfigured lower metal layers that streamlined design and fabrication. They simplify ASIC design by embedding features such as clock trees, power grids, and design-for-test structures. The preconfigured layers give structured ASICs a signal integrity-aware architecture that greatly reduces the need for signal integrity analysis and design iterations, providing faster design turnaround and shorter fabrication times. These devices offer near cell-based ASIC performance that clearly exceeds the most advanced FPGAs, and keeps NRE costs down. Structured ASIC vendors are also quoting time-to-market figures that are very competitive with leading FPGAs. If an application achieves widespread adoption, OEMs can migrate their structured ASIC designs to a cell-based platform much faster than they could migrate from an FPGA.

A variety of design platforms are available, and each has its place. Cell-based ASICs will continue to be best for high-volume applications, while FPGAs are appropriate for low-volume or lower-performance designs, and prototypes or platforms that require and can live with the overhead of reprogrammability. With the introduction of the structured ASIC, designers making custom chips for a broad range of applications can now enjoy the time-to-market advantages of FPGAs, the performance of cell-based ASICs, and an easy migration path for designs that jump from mid- to high-level volumes. Clearly, the ASIC market has adapted to meet changing design requirements, and is ready to address the next challenges of a continually evolving market.




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    Reader Comments

    Good work. More figures and statistics will be better.

    Lee Chean Chung -January 12, 2006   (Article Rating: )

    NEWS Release Contact: Donna J. Hardiman Media Dept Re: 16190 (843) 237-5915 Ext 306 (843) 457-7854 Cell

    FOR IMMEDIATE RELEASE: Inventor: (718) 933-3348 Res (718) 877-4169 Cell or (718) 877-2251 tele # not for publication

    Blue Halogen Light- the Kevin System… …Indicates to law enforcement that the occupants seat belts are fastened . BRONX, NY—Are you, like most of us, a creature of habit? We all recognize the safety of using seat belts when in a motor vehicle, but if we do not put that seat belt on as soon as we enter the vehicle, chances are we forget to put it on until out on the highway, if at all. Statistics over the past several years prove that the use of seat belts saves lives and in every state there are laws that require every occupant to wear a seat belt while in a moving vehicle. Seatbelts are the most effective safety device in motor vehicles and have prevented over 11,000 deaths each year. However the NHTSA (National Highway Traffic Safety Administration) estimates that 27% of Americans still do not use their seat belt. Some states have given police authority to issue tickets for failing to wear a seat belt whether or not there is another violation. The new Kevin System provides encouragement to occupants to utilize a seat belt every time one enters a motor vehicle. Better yet, this system visually alerts law enforcement personnel to recognize that all occupants are belted in. Law enforcement will appreciate the visual indication offered by the Kevin System and it will enable them to stop vehicles to issue a ticket for a seat belt violation. Conscientious drivers will encourage others to practice safer driving habits and passengers will find they must ‘light up the system’ by fastening their belt too. Developed by Kevin Harrison of Bronx, NY, the Patent Pending “Kevin System” is a specially designed lighting system for the use in automobiles which provides encouragement to utilize a seat belt every time one enters the motor vehicle. To view this product on the Advent Website, type: www.adventproduct.net/16190/default.htm. Please see the enclosed brochure for additional information on design features, target markets, distribution channels, advantages and benefits, and to view a graphic of the Kevin System. Production should be fairly straight forward, making the “Kevin System” an economically viable product to the buying public. The “Kevin System” will appeal to the general consumer populace. This product will benefit owners and operators of motor vehicles-cars, trucks, vans and SUV’s. The “Kevin System” will also benefit sales at retail outlets providing this type of product to the consumer in both the domestic and international marketplace. For more information about the “Kevin System”, now available to manufacturers for licencing or sale, contact the Licensing Department, (843-237-5919), at 313 Commerce Drive, Pawleys Island, SC 29585.

    Advent Product Development, Inc., 313 Commerce Drive. Pawleys Island, SC 29585 . 843-237-5915 FAX 843-237-0291

    KEVIN Harrison -January 31, 2005

    It would be nice if you could compare with platform FPGAs.

    M. Shiraz Kaleel -November 23, 2004
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