But IDC's research refutes the case that camera phones will replace digital cameras, mainly because the resolutions of camera phones have remained somewhat constant while digital camera pricing continues to decline. IDC's survey also revealed that the printing of images captured on camera phones is declining. While one camera-phone image was printed on average per month in 2004, one image is being printed every three months in 2005.
Digital cameras also are producing better photographs. PMA research indicates that the entry megapixel level of new camera purchases has increased, with about half of all digital cameras sold now in the 5-Mpixel range and higher. Curiously, women are buying most digital cameras. According to NPD, women purchased 53% of all digital cameras sold from May to July this year.
"Among female digital camera buyers this year, Sony ranks the highest versus competitive brands in motivation to purchase from recommendations from friends and relatives," says Steve Baker, director of industry analysis at NPD.
IDC conducted another study earlier this year entitled "Closing the Technology Gap: What Women Really Want." It found that women are more than tech savvy. They also demand reliable and intuitive products.
What's next? More megapixels. And look for Sony and Kodak to introduce digital models with touchscreens in the near future. Also, some higher-end models will feature GPS so you don't have to remember where you took a picture.
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