[Technology Report]
Identity Heft: RFID Muscles Into Consumer Market
A buzz is growing around RFID as it moves away from proprietary apps and toward a more connected future in cell phones, laptops, and other devices.
Mark David
ED Online ID #14786
February 15, 2007
Copyright © 2006 Penton Media, Inc., All rights reserved. Printing of this document is for personal use only.
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All that hype surrounding radio-frequency identification (RFID), particularly those predictions for gargantuan growth in the retail supply chain, seems to have simmered down. Though it's bounced around for more
than 20 years and has the support of industry consortium EPCglobal, Electronic Product Code (EPC)
RFID tagging still waits to become the next big thing.
While implementation of the EPCglobal Gen 2 standard for supply-chain tagging has rolled out much more
slowly than many analysts predicted, the program does continue to push forward. Before long, RFID carton
and pallet tagging will join the dozens of other established RFID applications—from toll transponders to animal
tags—that track and identify everyday items without line of sight and tie the physical world to the IT realm.
Despite its snail-like progression, some heat remains behind the Gen 2 hype. The standard has united the tracking demands
of major retailers like Target and Wal-Mart with the packaging initiatives of consumer-goods manufacturers. More importantly, EPC was the first major initiative to move RFID beyond its traditional closed-loop paradigm: Often, all parts of the
system come from the same supplier, or at least they're precisely tuned for a given application. While such closed-loop systems work well, they aren't really relevant in the toolbox of electronic designers—except for those who have directly been
designing the RFID systems. And now, that's starting to change.
With a combination of open standards and a potential ubiquity of low-cost readers and tagged goods, RFID is moving away
from proprietary applications toward a more fluid future. Readers and tags will be embedded inside cell phones, laptops, and
other electronic devices. As an electronic designer, you may soon find yourself designing RFID into your next product.
PAIRING UP
One key driver in this new wave of applications is the use of RFID for "pairing," or automatically identifying items that need to be coupled. These items can include electronics peripherals establishing communications or consumable components that need to be correctly matched or controlled.
EM Microelectronic, the semiconductor company of the Swatch Group, has implemented numerous projects where physical objects are logically bound via RFID. One example involves "smart refills" for electrical appliances with replaceable
parts, such as electric toothbrush heads. Another is inkjet print cartridges that communicate their identity to a printer, which
adapts its performance accordingly.
EM president Mougahed Darwish says that in pairing applications, an electronic device integrates an RFID reader chip,
and the corresponding disposable or refill part integrates a transponder chip. The transponder operates as a configurable
EEPROM, and the "host" device can then adapt its behavior according to the parameters that are communicated.
The miniaturization,
low power, and new
capabilities of the latest
RFID reader ICs operating at 13.56 MHz make it
easier for systems designers to develop embedded
RFID applications,
according to Johnsy
Varghese, manager of
high-frequency reader
products at Texas Instruments.
The newest RF chips feature more functionality, such as an integrated
analog front end,
encoders/decoders, filters,
voltage regulators, variable gain settings, automatic gain control (AGC), and available output supply and clock for external circuitry. These features reduce overall system complexity, bill of materials (BOM), and the need for additional software. Furthermore, smaller RF chip packages about
the size of a quarter enable smaller system designs that expand the realm of
products for embedded RFID.
Startup company SkyeTek focuses
on low-cost embedded tag readers
that can work with standards-based
tags from any supplier. Having trademarked the term "tagnostic," SkyeTek
CEO Rob Balgley says RFID readers
have traditionally been designed for given markets, like the supply chain, and have been complex and expensive.
SkyeTek's goal is a common RFID architecture,
creating a commonality
around frequency protocol
and choice of tags. "We
make it a lot easier for
somebody to make different design decisions. They
don't have to get locked
into a particular frequency
or a particular protocol or
even a particular tag,
because we are pretty agonistic with regard to all
three of those," Balgley
says.
The company's HF and UHF products have the same mechanical, electrical, and software interfaces—even the
same pin-outs. At the last minute, then,
the designer can decide between UHF
and HF. "Or, if you've got a whole family of products and you want to go in
both directions, your inventory and
stock is simplified," he says (Fig. 1).
SkyeTek's goal is the least expensive
hardware platform with the greatest amount of functionality and performance in the software. When designing
RFID for embedded systems, Balgley
says, it's important to keep BOM cost
low. "You don't want to hand somebody
a BOM with a lot of expensive parts,
high-end amplifiers, and parts like circulators, which, in and of themselves, can
be $100 to $200," he says.
The M9 UHF SkyeModule uses low-cost cell-phone components. The UHF
board costs $200, a price
Balgley says is 50% lower
than competitive modules,
while offering a 3-m read
range at 20 or 30 tags per
second. SkyeTek also licenses
its modules, driving costs
lower and enhancing the level of integration.
The ease of embedding
RFID technology is opening
new markets, and SkyeTek
foresees traditional RFID
applications like inventory
management and access
control converging into one
market. "There won't be
this fragmented, nonconsolidated view of RFID. When
there's one big market, that's
where things get interesting in terms of being able to
scale revenue and innovation," says Balgley.
PERSONALIZATION AND PAIRING
SkyeTek sees a big market in using RFID for personalization. Brunswick, the exercise equipment manufacturer, plans to use the technology to automate the configuration of stair climbers and treadmills. By embedding tags in health-club member- ship cards, clubs automate members' workout histories and save staff time otherwise wasted in
manually setting up the machines.
RFID integrates the physical world
with IT services and ultimately with
Internet Protocol. RFID readers embedded in office equipment like conference
phones or copiers can readily automate
departmental billing. Sirit Inc. sold
2500 of its Infinity Micro modules to
AirGATE for integration into an RFID-enabled telephone system. A telephony
OEM is now putting that system into
phones in correctional facilities nationwide. Prisoners will wear RFID-enabled
wristbands to identify who is making a
prison-based collect phone call.
Other RFID developers are licensing
their technology, too. In the active
RFID arena, Savi Technology opened
its technology via the ISO 18000-7
active RFID air protocol standard,
operating at 433.92 MHz with applications in shipping container security.
"Broad participation in the licensing
program is a sign of a maturing market
for active RFID and a confirmation that
standardization will continue to turbo-charger this marketplace," says Savi CEO
Bob Kramer. He notes that the standard
helps establish a baseline for the interoperability of RFID-based electronic seals
and container security devices.
NFC NEARLY HERE
Pairing is also
crucial for the Near Field Communication (NFC) initiative. NFC offers a two-way, short-range communications protocol. NFC-enabled devices can act as
either an RFID tag or reader, depending
on the application.
NFC was selected in November as a
connectivity solution for Wi-Fi-enabled devices. To set up Wi-Fi communications using NFC, two devices only need
to be brought close together. NFC handles the pairing, establishing the communications protocols between them.
According to Manuel Albers, director
of regional marketing for the Americas,
Identification, at NXP Semiconductors,
the first Wi-Fi and NFC combo products
should hit the market during the second
half of this year. For example, Sirit has
demonstrated a USB dongle that incorporates NFC to facilitate Wi-Fi setup, a
function that many consumers could use
some help with right away.
"Wireless routers have a return rate of
up to 70%, simply because people are
struggling with setting the device up,"
says Albers. "Cutting down that return
rate could pay for integrating NFC, or at
least including a USB fob to facilitate the
automatic setup."
Standards groups for Wireless USB,
Bluetooth, and Ultra-Wideband (UWB)
are considering other NFC "pairing"
initiatives. "These are all applications
NXP didn't even have in mind when we
created NFC, in combination with Sony
2002," says Albers.
Microsoft has joined the NFC Forum
and is looking to ensure compatibility
and support of NFC with drivers in the
Microsoft Windows platform.
"Microsoft has a lot of good ideas" on
how to use NFC, says Albers, adding,
"these are all being discussed under
NDA (non-disclosure agreements)."
The cell phone remains the key market focus for NFC. "Once you have a
significant deployment of NFC-enabled
phones," says Albers, "you have a
broad infrastructure of inexpensive readers. Simply add NFC on
to the mobile phone, and you
have an RFID-enabled reader
in your hand."
The NFC-enabled phone,
he says, complies with RFID
standards: for contactless
smart-card payment infrastructure, ISO 14443; for
object identification and
object tracking, ISO 15693
(for the technical side of the
implementation) and ISO 18000 (for the application
side of the supply chain). An
initiative is under way to harmonize the EPC Gen 2 standard with ISO 18000 for UHF (Gen 2)
and HF 13.56 frequencies (Fig. 2).
"With that, you are compliant with
already deployed standards, and you can
integrate transport and payment and can
read tags attached to objects and goods
in the supply chain," says Albers. With
NFC cell phones integrated into the
equation, he adds, "you have very inexpensive readers available." Users can
add NFC functionality to existing
phones via a Secure Digital (SD) card
slot, enabling smart phones like Palm
devices with the contactless interface.
RFID ON THE PHONE
IDTechEx
expects RFID-enhanced phones to grow
to 300 million units by 2010 and 600
million units by 2015 (Fig. 3). LG's
Active Tagging Group in Korea says it
aims to sell 1 billion active tags by 2010.
IDTechEx also predicts growth from
RFID used in combination with other
wireless technologies. RFID can be
merged with GPS or GSM for identifying
and locating people or assets. RFID tags
can piggyback on preexisting Bluetooth,
Wi-Fi, or two-way radio communications. Examples include Radianse combining active RFID with Bluetooth to
locate nurses in hospitals and Connexion2's use of GSM to contact police if
social workers are threatened.
Go to "Chips In The Board", "EPCglobal's Gen 2", "What About Security?", "Active RFID Tag
Suppliers", and
"New Infrastructure, New Applications".
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