[Technology Report]
DSL Takes Second Place In U.S. Broadband Wargames
Louis E. Frenzel
ED Online ID #15125
March 29, 2007
Copyright © 2006 Penton Media, Inc., All rights reserved. Printing of this document is for personal use only.
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DSL is the world's most popular broadband technology today. According to Steve Rago, principal analyst of market research firm iSuppli, DSL takes a whopping 71% share of the worldwide market. It's number one in Asia, Europe, and most of the rest of the world. But in the U.S.,
cable TV rules broadband. Over 75% of U.S. homes have cable TV, making broadband a natural extension to the cable companies' services.
However, a Government Accountability Office report last year said
that only 58% of U.S. households had Internet access, with 30%
using dialup and 28% using broadband access. That falls way below
the rest of the world. Part of the problem is that vast geographic
areas are underserved because it isn't profitable to provision such
sparsely populated areas. And that's not the case in high-density
Asia and Europe or medium to large U.S. cities.
Cable TV was first with broadband service in the U.S. in the late
1990s and early 2000s. With speeds of about 2 Mbits/s, it was
expensive. Some early incumbent local exchange carriers (ILECs) set
up to deliver DSL, but growth was slow since most users were too far
away from a central office for a DSL connection to work. SBC, now
AT&T and Verizon, finally put DSLAMs in neighborhoods, offering DSL
to a whole new customer base.
Over the years, DSL prices have declined thanks to new enabling
technology and the battle with the cable TV companies. The initial
basic ADSL service, which offered a maximum of 1.5-Mbit/s download and 384-kHz upload speeds, is slowly giving way to 3-Mbit/s
download service and more. Anything over about 1.5 Mbits/s almost
isn't noticeable on e-mail and searches, but you may have to wait a
few seconds if you're constantly downloading video, music, or large
digital photo files.
Thanks to upgrades in delivery technology and aggressive pricing,
DSL growth rates ranged from 15% to 20% over the past few years,
greatly exceeding cable-connection growth rates. As a result, DSL has
almost caught up to cable in number of subscribers. Some predicted
that DSL would pass cable in 2006, but it didn't happen.
Rago says that in 2006, cable led with about 50% of the U.S. market, while DSL captured about 47%. That figure is changing minute
by minute, though, with a DSL/cable split of about 48%/49% expected this year. As the technology improves and pricing gets more competitive, DSL could eventually pass cable. Well, maybe...
Cable companies are fighting back by adopting the new Cable
Labs DOCSIS 3.0 system, which greatly upgrades their equipment to
bond adjacent channels and offers up to 100-Mbit/s service. OpenCable's new OpenCable Applications Platform (OCAP) operating-system-like software is expected to eventually upgrade set-top boxes
(STBs). It also should provide a standard that will mitigate the many
differences that exist now from one STB to another and from one
cable system to another. Video will be better than ever, but it will take
time and most likely will be more expensive.
While cable remains competitive, DSL vendors (mostly AT&T and
Verizon) are hell-bent to improve DSL so that it can participate in the
forthcoming triple play of Internet service, VoIP, and IPTV. Many cable
TV companies have offered VoIP for years, versus just the few DSL companies that make it available. Nonetheless, it is coming. So is IPTV.
With traditional POTS wireline subscriptions slowly declining, main
telephone carriers must move in this direction to maintain growth and
profitability. But that means expensive capital-intensive and aggressive
technology upgrades to DSL systems, which is finally starting to happen.
The Wall Street Journal editorial of February 15 presented a good
summary of where the U.S. broadband business stands today.
Thanks to the deregulatory policies of current FCC chair Kevin Martin
and his predecessor Michael Powell, the telecom industry has never
been healthier.
At a Senate hearing in February, Martin said, "In 2006, the S&P
500 telecommunication sector was the strongest performing section,
up 32% over the previous year. Markets and companies are investing
again, job creation in the industry is high, and in almost all cases, vigorous competition resulting from free-market deregulatory policies
has provided the consumer with more, better, and cheaper services
to choose from."
The WSJ editorial explained that most of the growth derived from
increased broadband deployment. Broadband connections went up
by 26% in the first six months of 2006 and by 52% for the full year
ending June 2006. Of the 11 million new broadband additions in the
first half of 2006, 15% were cable modems, 23% were DSL modems,
and 58% were some form of wireless. But the real scary point is that
such good news could come to an end thanks to an aggressive new
Congress eager to steer telecom regulation in a different direction.
Just as the industry has recovered, we could see the free-market
approach die in favor of heavier regulation. Senator Byron Dorgan,
Representative Ed Markey, and some other members of the "net neutrality" crowd are planning hearings that could lead to some heavy-handed new regulations. Such regulations could lead to consumers
paying more for fewer choices in the future. And any new policies may
dash the hopes of or delay any IPTV deployment—just when things
were going so well.
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