[Editorial]
Inconvenient Or Not, Environmental Awareness Will Drive The Industry
Mark David
ED Online ID #15845
June 29, 2007
Copyright © 2006 Penton Media, Inc., All rights reserved. Printing of this document is for personal use only.
Reprints
While the scientific community has moved
toward a consensus on global warming,
some Electronic Design readers remain
dubious. I know this because each time
I've written something on the subject,
I've gotten an e-mail earful from the
skeptics. Perhaps this is because as
engineers, 90% certainty isn't good
enough. You want absolute proofs of cause and effect.
Personally, I believe Al Gore. But talking about the former vice president to his detractors is like waving a red bandana in front of a bull. So I
won't spend ink here recounting "inconvenient truths" about the climate
crisis. Instead, I want to consider some common ground: i.e., how Gore
appealed to electronic engineers during his keynote at this year's
Embedded Systems Conference.
Whether you buy global warming as scientific truth or not, the growing
fervor around the issue brings tremendous opportunity to the electronics
industry and the community of electronic designers. The alleged climate
change serves as a powerful motivator for investment in new technological solutions.
In his keynote, Gore said the "climate crisis should be seen and
understood as an opportunity to bring focus, energy, and opportunity" to
investment in long-term solutions. He called engineers the "visionaries
who dream up better ways of doing things." But he also said that society's inertia and industry's typical short-term focus get in the way of
implementing many of these better ideas.
As technologists, you've already invented better ways to generate electricity and to power our transportation. Yet these new solutions have
been waiting for a paradigm shift to break the status quo and push
huge investments in new infrastructure.
Greener Pastures
The call for longer-term thinking is the perfect stage-setter for our annual Megatrends issue, where we look out on the horizon to the new fields
that open up design opportunities in the next decade and beyond.
We start with a look at consumer electronics, cell phones and wireless, or what's hot today. Then we fast forward to the future to consider
"better living through electronics" in automotive, energy and lighting,
health care, and nanotechnology.
Consider John Edwards' overview of military technology, in which he
looks at systems that allow soldiers to co-generate electricity from trash
in the field (15825). Or Roger Allan's feature on biomedical implants,
including devices that replace cells of the retina with photoswitches,
enabling the blind to see (15868).
Bill Wong presents new battery technologies to drive the electric cars of today and of tomorrow (15859). Speaking of cars, John Edwards also
previews the upcoming DARPA Urban Challenge, where teams will put
their autonomous, robotic vehicles to the test in a city landscape (15846).
This issue celebrates the mindset that "the way it has always been
done" most certainly won't be the way it will be done tomorrow. It also
has a de facto green theme, largely because tomorrow's solutions naturally gravitate toward more efficient power generation and use.
Rallying Cry
The push to a greener world can also be the rallying point for bringing
more students into science and engineering. During his keynote, Gore
pointed out the demographic crisis that is beginning to impact our
industry. "The number of engineers due to retire… portends serious
problems in competitiveness, especially when skills you have here are
more important than ever before," he said.
Gore recalled the surge in U.S. technology development triggered by
Sputnik, which served as a U.S. wake-up call that made science and
engineering national priorities. Many signed up for careers in engineering to help win the space race. Helping to solve the climate crisis can
motivate today's generations.
"We will find young people flocking into science and engineering…
desperate to find themselves involved in something that can make a difference," said Gore.
If he's right, the outlook for our future—and particularly for electronic
engineering—is bright indeed.
|