[Lab Bench]
Hollywood And Silicon Valley Both Love Remakes, Sequels, And Series
William Wong
ED Online ID #18385
March 27, 2008
Copyright © 2006 Penton Media, Inc., All rights reserved. Printing of this document is for personal use only.
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Do it once. Do it again. Even better, turn a
remake into a series. They make lots of money.
It works in Hollywood, and it works for
the electronics industry too—sometimes.
Just like movies, there are flops in electronics. But while the
whims of the viewing public tend to have more of an effect
on the success of movies, changes in technology can have a
profound effect on whether a particular remake or series of
products even makes sense.
Some changes are forced, like HDTV here in the U.S. Others
are more natural progressions, like the drastically falling
prices and astronmically rising capacities of memory. And
overall, the consumer multimedia space is fraught with opportunities
and pitfalls.
THE HIGH-DEF EXPERIENCE
Here, HDTV is pushing the demand for high-definition content
(see the figure). Right now, the only true option for 1080p
content would be devices like Samsung’s BD-P1400 Blu-ray
player (see “Samsung BD-P1400 Blu-ray” at www.electronicdesign.com, ED Online 17952).
While the results are impressive, there’s a significant delay
between popping in the disk and getting to the movie. But that
delay stems less from the high-def player and more from how
the disk is initially processed.
Actually, the movie studios place the biggest obstacle right
on the screen. Some people may like all the movie previews
that are hoisted upon us. I’d prefer to get to the main menu
more quickly. Still, the wait may be worth it, assuming the
movie is halfway decent.
Obviously, latency is critical in embedded design. Too much
latency can make a computer game unplayable. But latency
alone isn’t always the issue.
I have two televisions within earshot of each other. One is
an SDTV, while the other is an HDTV, with a cable box in
between. It is now impossible to have both turned to the same
channel because of the delay between the two, which is caused
by the HDTV chain, including the cable head-end, the cable
box, and even the HDMI link to the HDTV.
The collection of multimedia devices in my house ties all
of these issues together. I’ll tell you about my setup in a future
column, but right now, let’s delve into the High-Definition
Audio-Video Network Alliance (HANA) and Digital Living
Network Alliance (DLNA).
CACHE AND CARRY?
HANA is closely wedded to IEEE-1394b, while DLNA typically
winds up with Ethernet or Wi-Fi links. HANA had an
impressive setup at this year’s International CES, but for most
users, it means a whole new wired or wireless infrastructure. On
the plus side, IEEE-1394b supports isochronous transfers. This
is key to allowing a multigigabit/s, high-bandwidth device like
Samsung’s BD-P1400 to provide content across the network.
The question is whether the isochronous nature of the network
is a requirement if the cost of a sufficient size buffer
becomes lower than the cost of the network infrastructure.
Multicore laptops with gigabytes of RAM are standard fare, so
why not an HDTV with its own sizable cache?
Caching also comes into play in movie distribution. Right
now, it’s easier for me to rent a Blu-ray disk via NetFlix or Blockbuster,
but it would still be faster to download a movie
overnight even with our existing, rather poor Internet
access infrastructure.
I’ll leave the legal issues of this approach to another
time. But consider the falling prices and rising capacities
of hard disks and flash memory disks. Likewise,
consider eSATA and external PCI Express connections.
Multimedia applications, including caching support, can
effectively use ever-increasing amounts of storage. Locking
a storage device into a product made sense in the past when
changes were less dramatic, but times are changing. Remakes
of old designs may not play as well in the future, even with a
massive makeover in cast and characters.
Of course, Ethernet is one of those technical methodologies
that has been remade and turned into a series many times
over. It will definitely give something like HANA’s IEEE-
1394b a challenge.
To be fair, HANA and DLNA are really in their infancy, and
the tipping point for both with likely occur in the next year or
two. The big question will be whether there will be a remake, a
new and successful series of products, or a flop.
Now, where was that copy of Ocean’s 13?
SAMSUNG • www.samsung.com
DIGITAL LIVING NETWORK ALLIANCE • www.dlna.org
HIGH-DEFINITION AUDIO-VIDEO NETWORK ALLIANCE•www.hanaalliance.org
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