[Engineering Feature]
Build Your Next Company Around Robotics
Looking to exercise your entrepreneurial spirit? Lots of opportunity—and a huge market—lie ahead in robotics.
Daniel Harris
ED Online ID #18460
March 27, 2008
Copyright © 2006 Penton Media, Inc., All rights reserved. Printing of this document is for personal use only.
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Ever Googled the term “robotics”? The
only major company and product
that show up in the top 100 hits
are Microsoft and its Robotics
Studio, a development tool that
leaves a lot to be desired. (Not
one of the dozen or so folks
interviewed for this article
uses it.) In fact, most of the search results
include news, collegiate research, education,
and events.
Yet in 2006, Korea’s Ministry of
Commerce, Industry, and Energy
predicted the global intelligent
robotics market would reap
nearly $90 billion by 2015
(up from a couple billion in
2005) with a growth rate of
57%1. A more recent study
conducted in January by ABI
research (www.abiresearch.com) indicates
that the personal robotics market
(including toy robots like Sony’s Aibo
and task-based robots like the iRobot’s
Roomba) will reach $15 billion by 20152.
Now if that’s not exciting enough for
potential entrepreneurs, two things stand out
as absolute truths when it comes to the technologies
that enable robotics. First, many experts say
that there will indeed be a robot (think humanoid,
not a glorified vacuum) in every home one day. Second,
the missing elephants in the room are already planning
their rendezvous to capture what should amount to billions
in revenues.
That’s right. The Microsofts and Intels of the world are looking
at the future and trying to make sure their lunch hooks are in the kitchen ahead of time, eagerly planning to snatch whatever
morsel becomes available by assimilating robot technologies into
“the collective.”
No mere mortal company can beat the established semiconductor
and software giants in place now. But what if you want to start
a company in robotics with only one exit strategy: join the gang
after it throws some dough in your general direction? What
technologies that empower robotics should you focus on to
get noticed by the big bosses—and not wind up getting
stomped into submission?
Most experts would agree that four viable technologies
and research areas would be good starting
points: cheap sensors, a solid application
programming interface (API), inexpensive
kits, and artificial intelligence.
“Let’s say we have a mobile, safe,
intelligent robot for personal use.
But if the cost is $100,000, would
anyone buy it? The cost of the electromechanical
components used in a robot is still
very expensive [with respect to] sensors, actuators,
etc.,” says Dennis Hong, director of the
Robotics & Mechanisms Laboratory (RoMeLa)
at Virginia Tech.
“We have seen this in the early ’70s with the personal-
computer revolution,” adds Hong. “Unless the
component costs drops down, personal robotics as a
business won’t be able to succeed. iRobot’s Roomba is
probably the only success story I can think of.”
SENSIBLY PRICED SENSORS
Unless you’re working on an R&D team for a major corporation
or university, you probably get nauseous just thinking about the
price of some of the sensors required for many robotics applications,
especially if they require one or more laser-based sensors.
Mobility is one of the primary driving factors.
“Field robots (outdoor robots) need to go over rocks, hills,
bumps, across bushes, etc., for them to be useful (bomb disposal,
search and rescue, scientific exploration). If it cannot reach its goal,
it’s no use. For personal robots (home, indoor use), even though
the environment is more structured, it still needs to climb steps,
etc.,” says Hong.
“The [robotics] industry needs real-world robust sensors that
are affordable,” says Dave Barrett, an Olin College associate professor
of mechanical engineering and director of the school’s
Senior Consulting Program for Engineering (SCOPE).
This comes as no surprise if we look at last year’s DARPA
Urban Challenge. Driverless cars used robotic technologies to
travel 60 miles in six hours or less on an urban course while obeying
traffic regulations and dealing with other traffic and obstacles.
Seven of the 11 finalists used Velodyne HDL-64E light
detection and ranging (LIDAR) sensors, costing around $75,000
each (Fig. 1).
However, sensors like these may be
required if the auto industry is to
move forward with building cars
that drive themselves, saving around
half of the nearly 42,000 lives per
year lost to traffic accidents that are
caused by human error, according to a
statement made at January’s International
Consumer Electronics Show
by Sebastian Thrun, co-leader of
the Stanford University team that
placed second in the 2007 DARPA
Urban Challenge.
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Very few people could afford a car with even a single Velodyne
HDL-64E sensor attached. So how do we get to a point where
cars that drive themselves are created with a consumer’s (and not
a DARPA Challenge) pocketbook in mind? According to Barrett,
what’s really needed is a vision system with a good color camera
and a powerful computer behind it.
Also, according to Todd Dickey, a lead engineer for the Honda
Advanced Step in Innovative Mobility (ASIMO) project, sound
detection is getting a lot of notice right now. “In a large environment
where there is a lot of ambient noise, it is difficult to determine
what [sounds are] being directed at the robot,” says Dickey.
So Honda is spending beaucoup dollars in researching how
a robot can determine sound that’s directed at it versus other
sounds. For humans, this may be as simple as making eye contact
or some using other gesture followed by dialogue. For robots, at
least for the time being, more may be required, such as calling the
robot by its name.
Researchers at Honda are looking into higher-resolution and
more accurate cameras, too. According to Dickey, the latest information
out of Japan indicates that the ASIMO can quickly distinguish
people and items and react accordingly.
Speaking of Japan, Dr. Hiroshi Ishiguro of Osaka University
offered his thoughts about where improvements are needed:
“Actuators are very different from human muscles,” he says, noting
that there’s a “need for more humanlike muscle actuators. To do
so, actuators need to be made more linear and should not rely on
reduction gears.”
But sensors aren’t the only hardware lacking in robotics technologies.
William Lovell, CEO of c-Link Systems, says that
“silicon-wise, there are not many motor drivers out there, with
STMicroelectronics being the most predominant player.”
He also indicated that c-Link would like to see more H-bridges,
as the company currently builds its own. “It would be nice to have
off-the-shelf H-bridges with temp monitoring,” among other
features, says Lovell.
And then, of course, there’s the software.
WANTED: ROBOTICS API
When it comes to
robotics, companies are re-inventing the
same mousetrap over
and over again, especially on the software
side. But it doesn’t take a robot scientist to note that much of this
re-invention business stems from the lack of any sort of decent
robotics API.
Isn’t it feasible to capture the description of robotic tasks, such
as movement and rotation, in a well-written (and hopefully committee-
based open-source) API? Surely, the devil is in the details.
But why do companies like iRobot need to develop all of their
code in house?
Couldn’t tasks such as mapping an area and object avoidance
be broken down into
a set of functions that, if well coded, apply
to diverse areas and environments? According to Honda’s Todd
Dickey, the need for
a good robotics API is especially urgent in
industrial robotics, where each software package and user interface
is different.
On this topic, Anu Saha,
the academic product
marketing engineer at National Instruments (NI) says, “There are no standard
tools, and people are
rolling their own code in C and C++. What is needed is a tool that speaks the language of motors
[in the form of] a human robotic interface (HRI).”
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NI also believes a design environment that works with FPGAs, such as its own LabVIEW product,
is desirable since FPGAs are so very handy when it comes to
developing robots. “There are some gaps, but it is a good start
at getting all of the components working together,” says Saha,
describing LabVIEW’s role in robotic development.
“If you look at the spectrum of software,
there is a lot of academic [code] out there
written in C/C++, and it is convoluted,”
says Barrett. Robotics is obviously interdisciplinary,
and some mechanical engineers
wouldn’t give a hoot about C/C++, so a
strong design environment is also desirable.
“Products like LabVIEW provide an
environment in which mechanical engineers
can prosper, not struggle,” he says.
“LabVIEW bridges the gap between
block diagrams and reality,” Barrett adds.
While Microsoft offers Robotics Studio,
the software is not quite on par with Lab-
VIEW, so there are plenty of opportunities
for smaller companies to be snatched up
by Microsoft.
STOP KITTING AROUND
Robotics, like golf, can be an incredibly
expensive hobby, with many of the DARPA
challengers looking at a minimum of a
million dollars just to get their foot in the
door. Therefore, driving the cost of robotic
kits down is a rather important goal.
Even the Lego Mindstorm NXT robotic
kit makes an expensive stocking stuffer,
priced at about $250 retail at lego.com. Still,
this very nice learning tool for children ages
10 and up includes some rather sophisticated
features, including four sensor types
(light, sound, touch, and ultrasonic vision)
and three interactive servo motors.
The kit also boasts an Atmel
AT91SAM7S256 microcontroller based
on the 32-bit ARM7TDMI RISC processor;
an Atmel ATMEGA48 combination
4-kbyte flash, 512-byte SRAM; a 256-byte
EEPROM; and an eight-channel, 10-bit
analog-to-digital converter (ADC) (Fig. 2 and Fig. 3). For more information on the Mindstorm
kit, see “The Mind Of Mindstorms”
at www.electronicdesign.com, ED Online 16149.
ARTIFICIAL UNINTELLIGENCE
We can’t even seem to get a general computing
platform to do what we want it to
most of the time. While robot scientists
have made impressive progress over the
years, much more work needs to be done.
In fact, according to Dickey, “AI is the most
heavily researched field in robotics today.”
Ishiguro and his research team at Osaka
University’s Department of Adaptive
Machine Systems are attempting to apply
cognitive research to facilitate human-like
behavior in robots. According to Ishiguro,
this is by far the most difficult aspect of
developing a humanoid robot.
“The timeline on the software is very
challenging [to facilitate] mimicking
human behavior,” says Ishiguro. Yet he feels
his team can develop “something reasonable”
within the next five years or so. But
even coming close to perfecting this is
more like 50 years off, a figure both Honda
and Ishiguro agree upon (see “To Be Almost
Human Or Not To Be, That Is The Question,”
ED Online 14763).
“Unless it is teleoperated, the robot
needs to be smart. Even if teleoperated, it needs to show some partial autonomous
behavior to make it useful,” says Hong.
“The DARPA Urban Challenge was a
good example of addressing the challenge
of developing intelligent robots. The robot
cars needed to drive by themselves, negotiating
the urban traffic and following all
the rules. CMU (Carnegie Mellon), Stanford,
and Virginia Tech are the three leading
teams in this effort.”
ELEMENTARY, MY DEAR WATSON
The year 2015 and its potential for revenue
aren’t as far away as they seem, so now
is the time for today’s youth to get involved
in robotics. However, very few colleges and
universities offer bachelor’s, master’s, or
PhD programs specifically in robotics.
Worcester Polytechnic Institute offers a
BS in robotics engineering. Georgia Tech
offers the first interdisciplinary robotics
PhD. And then there are other programs,
such as Carnegie Mellon’s minor in robotics
as part of an engineering degree. After
that, there are a few tracks and classes, and
then the crickets are chirping.
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That’s why programs such as Dean
Kamen’s For Inspiration and Recognition
of Science and Technology (FIRST),
which has had an incredible impact, are so
important (Fig. 4). FIRST now involves
more than 150,000 students ages 6 to 18
and 44,000 mentors competing in nearly
40 countries (see “Young Engineers Need
You!” at ED Online 18106 and “Team Awkward
Turtle Takes Second At FIRST” at
Drill Deeper 18476).
DANGER, WILL ROBINSON
We know that robotics will play a big part
in the future, but it’s unclear how it will
unfold. Who is going to step in to bring
the cost down? The U.S. federal government
seems a likely candidate.
Many other governments have shown
the willingness to pay to get the cost down
through research and development activities,
in much the same way the cost of GPS
technology was tamped down over the
years. For example, the Japanese government
has coughed up nearly $42 million
so far for the first phase of a humanoid
robotics project.
Companies like Honda and other large
corporations are developing robotic technology
in house and plan on outsourcing
their technology to third parties once they
work out all the kinks. So, the future looks
bright for robotics. There’s only the question
of who will step up and deliver.
REFERENCES
1. “Hyundai Heavy Eyes Big Chunk of Global
Robot Market,” www.kois.go.kr, Oct. 19,
2006
2. “Personal Robot Industry to Grow to $15
Billion by 2015,” www.gizmag.com, Jan.
2, 2008
3. “Japan looks to a robot future,” news.yahoo.com, March 1, 2008
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