[Technology Report]
electronica 2008: The Industry’s Tech Extravaganza
Nearly 3000 electronics companies will congregate at the Munich International Trade Fair, Nov. 11-14, to participate in the 23rd electronica Exhibition and Conference.
Paul Whytock
ED Online ID #19966
November 5, 2008
Copyright © 2006 Penton Media, Inc., All rights reserved. Printing of this document is for personal use only.
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Every two years, the world’s electronics industry flocks to the
Bavarian city of Munich (Fig. 1). This year’s electronica 2008,
a festival of electronics technology, provides a rich source of
news and views as well as hard technical data on new technologies
and their applications. It’s a mixture of technology forums,
conferences, and a huge exhibition area occupying 14 very large
halls (Fig. 2).
Detailed technical papers will cover automotive electronics,
wireless technology, micronano developments, green technology
strategies, and an entirely new component technology with the
Greek god-like name of Hybridica—the combining of metal
and plastic to create hybrid components. In addition to the
technology on display, electronica 2008 serves as a melting pot
of informed opinion about how the world electronics industry
is trading.
With this in mind, the organizer of the exhibition, Messe
Muenchen International (MMI), has set a buoyant market
tone by releasing some positive figures for the international
semiconductor industry in 2008. A collection of market
researchers has forecast a growth rate of between 5% and 8%
for the worldwide semiconductor market this year, with the
German Electrical and Electronics Manufacturers’ Association
(ZVEI) anticipating a growth rate of 5.1%.
Technology on The Road
Electronics for automobiles will have its own Focus Area in
Hall A6. There also will be an electronica Automotive Conference
entitled “Electronics Meets Automotive.” The automotive
market represents a growth application area for electronics, as
well as a stable one. That’s because it avoids some of the erratic
tendencies of markets like the communications sector.
In 2007, the standard passenger vehicle incorporated an
average of $295 worth of semiconductor components. By 2015,
that amount will rise to $375. Last year, the global market for
automotive semiconductors achieved a volume of about $20
billion, and it’s expected to escalate to $30 billion by 2015.
About 1200 companies are slated to present products and
applications relating to automobile electronics at the show.
The German Electrical and Electronics Manufacturers’
Association (ZVEI) is supporting the electronica Automotive
Conference Sessions. This program was developed jointly
by MMI and the Conference Program Committee, whose
members include BMW AG, Infineon Technologies, Chrysler
AG, Brose Fahrzeugteile, TRW Automotive, Valeo, Freescale
Semiconductor, and Tyco Electronics.
These sessions will be held in the Munich International
Congress Center (ICM), starting Nov. 10, one day before the
electronica show kicks off. With 10 contributions of 30 minutes
each, the first day of the conference will be devoted to automotive
developments and strategies. For example, Ian Riches of
Strategy Analytics will look at “Ultra Low Cost Cars— Opportunities
and Challenges” (Fig. 3a).
Hans-Peter Feustel of Continental Automotive will examine
the demands that hybrid vehicles place on electronics in a talk
entitled “Demands and Realization of Automotive Power Electronics.”
Fabio Marchiò of STMicroelectronics will cover “Semiconductor
Trends in Automotive Markets.” Tsutomu Miki, general
manager of Renesas Technology, will describe semiconductors
of the future during “i-Car—Semiconductor Contributions for
the New Era of Car Applications” (Fig. 3b).
Manufacturers and providers of automotive electronics, along
with their customers from the automobile industry, will convene
in Hall A6. In the Focus Area, exhibitors will present products
and technologies, including information and communication, bus
systems, transport information technology, drive by wire, safety
systems, and engine and chassis management systems.
Exhibitors will include Cherry, Heraeus, Robert Bosch, Huntsman
Advanced Materials, Lackwerke Peters, Preh, Vishay Electronic,
Altera, TDK Electronics Europe, Littelfuse Automotive,
Provertha, OmniVision Technologies, Fujitsu Components
Europe, Hirschmann Car Communication, and AB Elektronik.
Wireless Congress: systems & Applications
Experts from the field of wireless technology will meet at the
ICM on Nov. 12 and 13 for the fifth “Wireless Congress: Systems
& Applications.” Developers, system designers, technology
decision-makers, and systems managers can choose from 50 presentations
on tap.
Forum Programs
The seven forums that will run at electronica 2008 include topics
like financing startups, embedded software technologies, careers
in electronics, energy efficiency, component distribution challenges,
and product traceability and technology piracy. On the
regulatory front, a special forum will look at REACH, the EU
Regulation on the “Registration, Evaluation and Authorization
of Chemicals.”
Speaking of chemicals and hazardous materials, the “greening”
of the electronics industry remains a hot topic, now that compliance
with international regulations is a legal obligation. But what
other contributions can the electronics industry make to prevent
environmental damage?
The International CEO Round Table will examine and discuss
the efforts being made by the semiconductor industry to protect
the planet on Nov. 11 at 11 a.m. in Hall A2. Peter Bauer of Infineon
Technologies, Brian L. Halla of National Semiconductor,
Carlo Bozotti of STMicroelectronics, and Rich Beyer of Freescale
Semiconductor all will discuss how their companies are contributing
to environmental protection.
Continued on page 2
William C. Ramsay, deputy director of the International Energy
Agency (IEA) in Paris, will chair the CEO Round Table (Fig.
4). Back in the 1990s, he was responsible for U.S. policy on international
trade, energy generation, and industrial and agricultural
products. The IEA is supported by 27 industrial nations.
Micronano Systems Forum
A separate platform for miniature electronic components, the
“Electronica Micronano-Systems Forum” will also be staged
in Hall A2. The German Association for Electrical, Electronic
and Information Technologies has published market figures that
illuminate the greater import of micronano systems. In 2007, the
worldwide sales of miniature electronic components and systems
rose by 3.2% to $255.6 billion.
Hybridica—A new type of Component
Hybridica will make its debut at electronica 2008. This new field
combines metal and plastic to create a hybrid component that
allows designers to exploit the properties of both materials. Such
benefits include easy assembly of individual parts, greater functionality,
size reduction, and improved efficiency, including thermal
efficiency, which leads to extended component lifetime and
reliability. According to industry pundits, all of these advantages
can potentially reduce manufacturing costs by up to 80%.
Bright Lights
There’s no doubt that 2007 marked a turning point for the worldwide
displays market. At the end of last year, more LCD TVs had
been sold than traditional CRT sets. Market research institute
DisplaySearch estimates that by 2015, around 90% of all display
elements sold will be LCDs. And let’s not forget that many LCDs
need background illumination from LEDs or organic LEDs
(OLEDs). West Coast analyst iSuppli expects the current LED
market volume in this application alone will increase from $6 billion
to $12.3 billion by 2012.
The display boom is creating, in particular,
demand for high-brightness (HB)
LEDs. Here, iSuppli predicts the $3.7 billion
market for HB-LEDs in 2006 to double
to more than $7 billion by 2010. This in
turn is fueling demand for HB LED driver
products that can simultaneously control
several LEDs. Hall A3 will be the place
to find out more about the technological
trends for displays and LEDs/OLEDs and
their power-supply technologies.
Product Technology
Whereas electronica’s Forums and Conferences
offer erudite insight into current and
future electronics, technologies that satisfy
the needs of here-and-now designers populate
the exhibition halls. A vast number
of new products will debut at the show,
though a few companies offered a peek at
their latest developments ahead of time.
First up in Hall A5, Booth 221, power
solutions company On Semiconductor will
show a new product derivative of its AMIS
49200 Media Attachment Unit (MAU).
The AMIS 49250 provides added circuitboard
space savings of up to 66% compared
to the AMIS 49200 (Fig. 5).
It’s part of On Semiconductor’s line of
processing automation transceivers for
safety-critical applications, such as oil
refineries, chemical processing, and water
treatment plants. The AMIS 49200 has
served well as a replacement solution for
the Yokogawa µSAA22Q MAU device,
which is no longer in production.
For new designs that can’t accommodate
the printed-circuit board (PCB)
space required by the µSAA22Q (or
AMIS-49200) but require the same functionality,
On Semiconductor developed
the AMIS-49250, packaged in a small,
44-lead NQFP (7- by 7-mm) (aka MLF,
QFN). Similar to the AMIS 49200, the
AMIS 49250 complies with the specifications
of the IEC-61158-2, H1 (ISASP50.02-
1992), and EN 50170 physicallayer
standard, including Foundation
Fieldbus H1 and Profibus PA protocols.
Vicor Corp. will unveil a dc front-end
module that provides electromagneticinterference
(EMI) filtering and transient
protection (Fig. 6). The M-FIAM9
(Military Filter Input Attenuator Module)
should allow designers using Vicor’s Maxi,
Mini, Micro Series 24 V, and Maxi Series
28 V dc-dc converters to meet conducted emission/susceptibility per MIL-STD-
461E and input transients per MIL-STD-
704A/E/F and MIL-STD-1275A/B/D.
The module will accept an input voltage
of 10 to 36 V dc and deliver output power
up to 500 W. It’s housed in an industrystandard
half-brick module measuring
57.9 by 55.9 by 12.7 mm. Depending on
the model, it may be mounted onboard or
inboard for height-critical applications.
National Semiconductor will demonstrate
three operational amplifiers with
integrated EMI filters that maintain the
accuracy of analog systems by reducing the
effects of RF interference. The LMV83x
op amps deliver an EMI rejection ratio
(EMIRR) of 120 dB, which means they
eliminate EMI-induced errors. Also, these
devices have 3-MHz unity-gain bandwidth
while operating on only 240 µA of
supply current. This yields a power-to-performance
ratio of 80 µA per MHz (Fig. 7).
The LMV831 single, LMV832 dual,
and LMV834 quad EMI-hardened op
amps cut board size by minimizing the
need for metal shielding, filters, and extra
components. These devices will find homes
in phone accessories, medical instruments,
precision weigh scales, and other industrial
electronic equipment that’s sensitive
to electromagnetic disturbances in noisy
environments.
The number of favorably priced RF
components that operate at extremely
high frequencies is on the rise. In addition,
new higher-end applications for imaging
and video transmission are emerging and
therefore creating a demand for T&M
equipment in the millimeter-wave range.
Consequently, Rohde & Schwarz (RS)
developed high-end network analyzers and
millimeter-wave converters from a single
source (Fig. 8). Following its launch of
converters for the 75- to 110-GHz range,
the company now offers converters for the
50- to 75-GHz and 220- to 325-GHz
ranges. The converters connect directly to
analyzers of the RS ZVA series, and multiport
measurements up to 325 GHz can be
implemented for the first time.
In Hall 4, Stand 159, Analog Devices
(ADI) will unveil a family of high-speed
converters and discuss additions to its
Blackfin and Sharc families. The company
is also expected to introduce its
latest iSensor and iMEMS intelligent sensor
products. ADI will display new online
simulation and evaluation tools as well.
Digital Power Corp. will show its latest
high-density power converters, the HD
365 series, at the Gresham Power booth in
Hall C3, stand 447 (Fig. 9). These devices
deliver 365 W of output power and are up
to 90% efficient. A wholly owned subsidiary
of Digital Power, Gresham provides
European sales and support in addition to
designing and manufacturing global
defense systems.
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