[Technology Report]
When It Comes To Design, Get In The Zone—TechZone, That Is
Richard Gawel
ED Online ID #20045
December 1, 2008
Copyright © 2006 Penton Media, Inc., All rights reserved. Printing of this document is for personal use only.
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All eyes are on Vegas when
the International CES comes
to town, and the 2009 show
will be no different,
with plenty
of celebrities and
all the hottest gadgets.
But you’re a designer! You need the latest
info to create the next wave of groundbreaking
innovations—maybe in time for the 2010
event. Located throughout the entire show
floor, this year’s CES TechZones will spotlight
market-specific technology so you can
be part of the buzz at next
year’s show.
Everything has a screen
these days, and you’ll see
them all in the Advanced
Display Technologies
TechZone, sponsored by DisplaySearch and
located in LVCC, South Hall 1. Attendees
will see the latest a-Si TFTs, LCDs, LTPS
TFT LCDs, AMOLEDs, PMOLEDs, and
PDPs, as well as flexible, reflective, and 3D
displays targeting a wide variety of applications,
from mobile phones to large-screen
televisions.
Also, check out the DisplayPort TechZone
sponsored by the Video
Electronics Standards
Association, located in
the Sands Expo and Convention Center. The
technologies spotlighted here enable a common
interface approach across internal and
external display connections. The standard
also makes high-quality audio available to the
display device over the same cable and video
signal for true plug-andplay
capabilities.
The environment is
on everybody’s mind—
and list of consumer demands—these days.
To make your designs more earth-friendly, head on over to the Greener Gadgets TechZone in the LVCC, North Hall. These
pioneering technologies benefit the environment
as well as the sustainability
of the global economy
by helping the consumer
electronics industry reduce its environmental
footprint via alternative energy, recycled
materials, and biodegradable
packaging.
Another key consumer
demand? Mobile broadband.
Sponsored by the GSM Association, The
GSMA TechZone in LVCC, South Hall
4 will reveal the sheer diversity and scale
of devices that provide anytime, anywhere
access to the Web, from embedded notebooks
to smart phones. These products will only
become more prevalent as we move closer to
a wireless society.
You’ll find the
stuff that entertainment
dreams are made
of in the HDMI TechZone, located in
LVCC, South Hall 1. The High-Definition
Multimedia Interface is the world standard for
connecting consumer products and devices,
enabling cutting-edge home theater systems
with a single, intelligent cable. The zone
will feature high-definition video and
audio manufacturers, high-definition
hardware manufacturers, and high-definition
service providers, as well as signal processors
and semiconductors.
Cable may be the king of network connectivity,
but there are other options. The
HomePlug Alliance will make a case for its
technology in
the HomePlug TechZone in
LVCC, South Hall 2. Representatives of service
and content, retail, hardware, software,
silicon, and technology companies will be on hand to demonstrate the availability and
adoption of cost-effective, interoperable,
and standards-based home powerline
networks and products.
New this year, the i-Stage TechZone
will feature the
exhibitors who
participated in the
i-Stage competition
on October 20, which pit not-yetreleased
gaming, social media, mobile
retail, security, telecom, 3D video, and
other products from established companies
and up-and-comers alike against
each other. So which disruptive technologies
took home the title? Find out
in this TechZone, which can be found in
the Sands.
It will look like something out of a
sci-fi movie, but it’s all
real and ready for you to
use in your next design.
Sponsored by Robotics
Trends, the Robotics
TechZone in the Sands will
feature automatons of every variety, from
playful toys to serious machines with
security applications. Engineers can get
inspiration for their next design and meet
prospective customers as well in the burgeoning
consumer robotics market—and
make some mechanical friends, too.
He’s a musical genius. Did you
know that he’s a technical genius
too? Get down with Stevie Wonder
and Friends at the Sands, hosted
by the Sendero Group, the National Federation of the Blind, and Intel Health.
Check out electronics that the blind can
use in contrast with many they cannot.
More importantly, learn how minor
design improvements can add millions of
blind and visually impaired customers to
your markets.
And if you’re looking for other new
markets, look to the Third World. The
Technology and Emerging Countries TechZone in LVCC, North Hall will
offer pioneering technologies that contribute
to the social and cultural development
of underdeveloped and developing
countries. Find
out how the hightech
industry is
facilitating educational,
social,
and entrepreneurial capacity in growing
economies, opening these regions up to
consumer electronics advances.
Quick—name one product that doesn’t
use USB. Can’t think of one, can you?
This ubiquitous technology makes plug
and play a reality and accommodates our
busy lifestyles as we juggle PCs and their
peripherals, notebooks, cell phones, cameras,
and many other digital gadgets.
And further improvements
and interconnectivity are on the
way. Find out more
at the USB TechZone, presented
by USB-IF, in LVCC,
South Hall 3.
Speaking of wireless,
someone has to manage the business end of things. The Wireless Distribution
TechZone in LVCC, South Hall 4 will
feature distributors representing all of the
major wireless carriers and manufacturers
of handsets and accessories that provide
the products, services, and applications
that can positively impact your business.
For even more wireless innovation,
visit Wireless Mobility Brought
to You by
Qualcomm in LVCC,
South Hall 3. This TechZone will feature
demonstrations of the latest advances in
the mobile enterprise, such as mobile
payments and seamless and secure office
connections. Also, look for the hottest
social networking, gaming, location
awareness and public safety, and even
health and fitness applications.
The ZigBee Alliance will present the
ZigBee TechZone in LVCC, South Hall
1. This wireless standard puts control
right in the consumer’s hands anywhere
they are, from lighting and HVAC
applications to appliances and security.
ZigBee technology enables low-cost sensor
technology in devices like timers and
remote controls
that’s easy to
install and ideal
for the home.
With this comprehensive program, the
TechZones at the 2009 International CES
offer something for every designer. For
more information, go to CESweb.org/TechZones.
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