[Technology Report]
Connector And Cable Makers Can’t Stand Pat
Mat Dirjish
ED Online ID #20420
January 15, 2009
Copyright © 2006 Penton Media, Inc., All rights reserved. Printing of this document is for personal use only.
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The connector market is huge, diversified, and convergent,
from consumer to commercial through medical
to military and aerospace, all with equally daunting
and diverse opportunities for innovation and creativity.
In fact, “all markets are ripe for innovation in interconnects,”
says Rob Rix, vice president of Industry Marketing,
Communication & Industrial Solutions at Tyco Electronics.
In the anatomy of all things electronic, connectors and
cables are the veins and arteries, efficiently directing and
routing the flow of power, signals, and data. Some current
and future concerns include speed, density, size, greater
integration, differentiation, and environmental issues.
PLENTY OF ROOM FOR ADVANCES • Connectors, which
probably make up the largest portion of the components
market, offer plenty of opportunities for innovation. “The
increasing level of technology convergence between several
markets is driving products with shrinking form factors, a
need for better thermal management, and the ability to
handle higher speeds overall,” says Brian Krause, vice president
of marketing and communications for Molex’s Global
Sales and Marketing Division.
Krause sees several sectors as prime targets for advancement
in 2009. These include power connectors in terms of
higher power and current handling and better airflow management
to address thermal and environmental concerns.
Also on the table are backplane connectors tooling up for
higher speeds, i.e., 10 and 25 Gbits/s per channel, greater
channel densities, more robust mechanical features, a more
modular approach with power and guidance, and lower crosstalk
levels to enable higher speeds with affordable silicon.
“One of the most significant areas of focus are high-speed
interconnect systems. Speed thresholds up to 25 Gbits/s require
products designed as a system, inclusive of the IC, connector,
and cable/PCB (printed-circuit board),” says Rix.
“Improving density is always an area of focus as well as
creating sealed and environmentally robust products, an
area that is emerging as more important across several
industries,” adds Rix. “Also, the elimination of halogen from
plastics and REACH (Registration, Evaluation, and Authorization
of Chemicals) compliance will be important in 2009.”
On another end of the connector spectrum, Amit Thakar,
senior product manager for analog and mixed-signal products
at Gennum, looks to integration and differentiation as
sources of innovation. “We see an opportunity for cable and
connector manufacturers to innovate and differentiate their
products by integrating active electronics into their solution,
a trend that really began in 2008 but will gain significant
momentum in 2009.”
In terms of acceleration, “Both HDMI 1.3 and DisplayPort
1.1 specifications support data rates in excess of 10 Gbits/s.
Content and hardware to date has not come close to pushing
these limits, with 1080p content running at just under 5
Gbits/s,” says Thakar.
MARKETS SET FOR GROWTH • Given certain economic conditions,
it’s somewhat dangerous these days to predict which
markets promise to deliver fruits. However, Thakar is quite
optimistic. “The current economic downturn is actually an
opportunity for the multimedia market. Just last October
(2008), the Consumer Electronics Association predicted
that holiday sales of flat-panel TVs and other A/V equipment
would increase 4.7%,” he says.
Krause sees convergence as key to future developments.
“Major companies that have previously served one market
are now gaining entrance into other markets and drastically
affecting pricing within these markets,” he says. “The medical, military, and industrial markets will
have the highest growth percentage
over the next several years. However,
the consumer electronics market will
also continue to grow and flourish, just
maybe in different ways than we have
seen in the last decade.”
Rix is also optimistic and encompassing,
foreseeing growth across all interconnect
and cable markets in 2009.
“A few examples include lighter-weight
cables and connectors for aviation and
automobiles, connectors with integrated
circuit protection for consumer,
or active optical cables for use in the
datacenter. We are always looking for
opportunities to do things cheaper,
faster, and simpler.”
DESIGN GAUNTLETS • Though goals
and growth are expected, challenges
remain. “With the uncertainty in the
economy, there will be even greater
cost pressure for the connector industry
due to customer pressure and an
oversupply condition,” says Rix. “Those
who can wring out the cost in the short
term will prevail. 2009 will reveal some
new plating technologies that should
minimize gold content and reduce
product cost.”
Krause also feels the budget crunch.
“In the last several years, we’ve been
hit by the rising cost of raw materials,
including copper, gold, and oil, while
customers demand lower and lower
prices. The net result is we see tremendous
margin pressure in the middle.
Another challenge is companies that
sell in U.S. dollars while realizing costs
in local currencies.” On the brighter
side, he says, “In the short term, we
are seeing that raw material costs are
slowly decreasing. We are hoping that
this continues.”
Thakar focuses on collaborative
efforts between connector and IC makers.
“Printed-circuit-board design and
manufacturing has traditionally not
been the domain of cable or connector
manufacturers. But as the industry
moves to higher data rates, they will
need to offer solutions with signalintegrity
ICs embedded into the cable
or the connector,” he says.
EXAMPLES • With an eye on space
requirements and high-power handling,
Tyco’s Crown Clip Junior connector
mates with a 3-mm thick plated bus bar,
providing a separable interface that
eases assembly, inspection, and troubleshooting
(Fig. 1). The right-angle
connector solders directly to a PCB or
can be screwed to a bus bar for a 150-A
current rating at a temperature rise of
less than 30°C.
For quick deployment of DisplayPort
capabilities in digital-signage, PC, and
server applications, Gennum’s GV8502
embarks as a small, cost-effective
semiconductor solution that integrates
within a standard copper cable
assembly (Fig. 2). The chip enables
display-cable lengths up to 30 m
(approximately 100 ft). According to
Gennum, this is more than 15 times the
reach of passive DisplayPort cables.
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