[Editorial]
Though Attendance Was Down, 2009 International CES Still Shines
Joseph Desposito
ED Online ID #20521
January 29, 2009
Copyright © 2006 Penton Media, Inc., All rights reserved. Printing of this document is for personal use only.
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Early reports from the 2009 International
CES this month in Las Vegas placed the number
of attendees at more than 110,000, down from
last year’s 141,150 total. But I didn’t notice that much
of a difference. I was solidly booked with appointments
for three full days, and announcements
at the show were stellar. Plus, it was tough
to get from one place to another with crowds of people
everywhere.
The Consumer Electronics Association (CEA),
which runs CES, says it will strive to restrict future
attendance to 2009’s levels. Steps taken to manage
show attendance this year included a $100 pre-registration
fee implemented on November 1.
“Our board concluded that it is essential to
have the right people attend CES. Board members
reported getting more business done this year
than at any prior show. Quality trumps quantity
when it comes to exhibitors and attendees conducting
business at CES,” said Gary Shapiro, president
and CEO of CEA. According to a number of people
I talked with at the show, Shapiro was right on
the mark.
GREEN DESIGN
Contributing Editor Ron Schneiderman tackles
green design in this issue’s cover story (see “Regulatory
Compliance Means Going The Extra Green Mile”), and environmentally friendly products were one
of the more significant trends during the show. For
example, fabless semiconductor company Green Peak
combines energy harvesting
with the wireless 802.15.4 standard.
Green Peak is developing a new architecture
around the standard that uses 10 times less power.
The company also has created a radio without using a
microprocessor, instead using state machines up to the
media access controller (MAC) layer. And, antenna
diversity makes these radios robust.
Frans Frielink, Green Peak’s VP of business development,
showed me a couple of his company’s products.
The first was a battery-less switch that could be
placed on a wall. Via energy harvesting, the switch
collects enough energy from the keypress to send a
signal to a receiver at a lamp, for instance.
Another is a remote control with lifetime batteries.
The remote collects enough energy to work without
batteries. To combat a slight delay in operation, the
design includes one lithium-ion coin battery for the
RF remote. Another coin battery is included to run a
standard infrared remote, since so many legacy products
use IR remotes.
IN 3D!
3D video was another trend. Sir Howard Stringer,
Sony chairman and CEO, said that 3D movies
such as Toy Story would be released in 2009.
Everyone at his keynote received a pair of polarized
Ray-Bans to view the trailers, which looked terrific.
One really neat 3D product I saw didn’t require
glasses. Epson Electronics America showed a high-resolution autostereoscopic
3D LCD display for handheld gaming machines.
Although I have seen small 3D displays at other CES
events, this display was particularly good.
According to Goro Hamagishi, general manager
of the Display Development Center at Epson,
users can view off-the-shelf content such as
standard video games in 3D. Content is rendered
eight times via an image processing technology
called a “step 3-D pixel array” and sent through a
lenticular lens optimally designed for a view width
of 31 to 32.5 mm. The resulting 3D effect is
truly stunning.
AUDIO ADVANCES
A couple of audio products caught my attention.
Recently acquired by Intersil,
D2Audio announced its DAE-4 chip, which integrates
various advanced audio processing techniques
onto a single chip. The device can greatly enhance the
sound of HDTVs and audio equipment such as MP3
docking stations and mini hi-fi stereos with intelligent
D2Audio features like WideSound, DeepBass,
AudioAlign, and ClearVoice.
Another unique audio product at first appeared
to be an ordinary MP3 player, triangular and somewhat
larger than the Apple iPod shuffle. But it included
technology from NXT.
NXT is famous for its flat-panel speaker technology,
which can be found in all-in-one computers such
as those from Gateway, where the display is also
the speaker.
You can listen to this player, known as Tunebug and
developed by Silicon Valley Global, through a pair
of headphones. Or, you can place it on a flat surface
like a table, and you’ll hear the music just as well—no
external speakers needed. The Tunebug should hit the
stores around June of this year.
VIDEO COVERAGE
We shot quite a few videos, featuring some of these
products and many others. For a closer look at the
show, including interviews with key company executives,
go to electronicdesign.com/subject/ces2009.
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