Author - Henning Hauenstein

Henning Hauenstein	Write for Electronic Design
Henning Hauenstein is vice president and general manager of International Rectifier’s Automotive Products Business Unit, which focuses on five dedicated product lines. He holds a doctorate in natural sciences with university honors and a diploma in physics with university honors from the University of Bayreuth, Germany. Web site: http://www.irf.com
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September 25, 2009 [POV: Point Of View]
Placing Automotive OEMs Inside The Quality, Cost, And Technology/Innovation Triangle
Three values dominate automotive design: quality, cost, and technology/innovation. While European OEMs favor technology and innovation, cost drives the American and emerging markets, while Japan emphasizes quality.