Electronic Design Auto Electronics Microwaves & RF Power Electronics Technology Source ESB Mobile Dev & Design Engineering TV
View this week's entry ad Subscribe Contact Register Sign In
Search
Twitter Logo Facebook logo RSS Feed Logo Newsletter Logo
Part Inventory
Go
powered by:
 
powered by:

 

Jonathan Cassell

Jonathan Cassell is the editorial director for iSuppli Corp. (www.isuppli.com), El Segundo, Calif. He holds a BA in English from the University of Wisconsin, Milwaukee, and an MS in journalism from Northwestern University, Evanston, Ill.


My Latest Content
My Latest Comments


Author Articles

  • Design Efficiency Will Keep Your Product From BOMing Out

    By Jonathan Cassell, August 09, 2004

    Measured by part count and cost, design efficiency often is the most significant factor in determining the bill of materials (BOM) of a piece of electronic equipment. Design efficiency can be equally or more important than the additional...

  • When Sales Gets Offshored, Designers May End Up Adrift

    By Jonathan Cassell, June 21, 2004

    There's good news and bad news for system designers in North America and Europe. Despite the overwhelming trend toward offshoring electronic-equipment production, many of their jobs are expected to remain in their home regions. But many component...

  • New Features Fire Up Mobile-Phone Sales

    By Jonathan Cassell, March 15, 2004

    What are we likely to see next in mobile phones? Phone makers and wireless carriers have introduced or plan to introduce multiple new features, any one of which could be the next big thing, including: Gaming: While gaming in mobile...

  • Mobile Phones Promise A Slew Of Innovations

    By Jonathan Cassell, March 15, 2004

    Worldwide mobile-phone shipments in 2003 surged to 519 million units, up 18.4% from 438.5 million in 2002 (Fig. 1). This surge in mobile-phone shipments exceeded even the most optimistic forecasts for...

  • Design Autopsy: Dissecting BoMs To Defuse Costs

    By Jonathan Cassell, March 15, 2004

    These days, shrinking a product's price tag usually involves cutting the cost of service-related elements, the performance level, or the number of bells and whistles. But these may not be the only options, nor the most viable. Too often, we neglect to...