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Larry Chisvin

Larry Chisvin is the chief operating officer of PLX Technology. Previously, he was director of marketing for the consumer group at LSI Logic. He earned a BSEE at Northeastern University and an MSEE at Worcester Polytechnic Institute, both in Massachusetts.


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  • Prompt Standardization Of Advanced Features Opens Doors To New Markets For PCI Express

    By Larry Chisvin, April 03, 2008

    After effectively superseding the PCI bus, PCI Express interconnect technology is now entrenched in its early high-growth markets: PCs, workstations, servers, and storage systems. It has started to penetrate other markets as well, and it is on track to be

  • Measuring The Metrics: Look Beyond The Obvious

    By Larry Chisvin, April 13, 2006

    Many of the metrics that companies currently use to determine and market their products' performance have become outmoded and need a new approach. Measurements commonly assigned to system performance—CPU clock rate, amount of main memor