3 results found for Testing the Limits, displaying items 1 - 3
August 24, 2009
Cooperate To Innovate
So the question is not if to innovate, but how. Recent experiences suggest we need to rethink the type of innovation we pursue and look more to outside sources of innovation: our customers, our industry peers, and even our competitors. Especially in a time when fewer resources are available, this type of cooperative innovation is necessary to achieve the breakthroughs we need to solve the challenges facing us.
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Eric Starkloff
June 9, 2009
Generate Profits Through Test
Test is a necessary evil—at least, that’s the conventional lens through which it’s viewed. Your best opportunity to improve profitability, though, may be to improve your testing. Chances are you’re under-investing in technology, and as a result, you have a test strategy that isn’t optimized. There are at least three ways to generate additional profits through test: direct cost savings, cost avoidance, and enabling a premium price.
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Eric Starkloff
March 26, 2009 Innovating Through Tough Times
What do Hewlett-Packard, FedEx, and CNN have in common? Believe it or not, these companies were founded during difficult economic times (1939, 1973, and 1980, respectively). What about product innovations like Nylon and the iPod? You guessed it. They were also developed and released in weak economies (1935 and 2001). It turns out that these examples aren’t anomalies. Adversity can help spur innovation. I’ve been researching this...
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Eric Starkloff
