Jack Gifford As a leading proponent of embedded technology, Fiddler has gained a reputation as an expert in the design and implementation of real-time embedded systems since co-founding Wind River in 1981. Taking on any role necessary to guide his company's transition from a consultancy to a global leader in development software and services, Fiddler was at one time Wind River's chief (and only) programmer before becoming president and subsequently being elected chairman of the board.