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Bob Dobkin: Creativity Is The Key To Design

Dobkin (2002)


Ron Schneiderman

October 21, 2002

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Bob Dobkin is probably best known in the industry for two things—co-founding Linear Technology Corp. in 1981 with Robert Swanson, and his analog design prowess. His main contributions to analog design are his development of the first three-terminal adjustable voltage regulator and the first bipolar low-dropout regulator, as well as his boosting of early op-amp speed. Dobkin believes that starting LTC is his biggest accomplishment. "When we started, the combination of the business end with Bob and the technology end with myself is what made the company a success," he says. Today, he is the firm's vice president and chief technology officer.

Before Linear Technology came along, Dobkin was director of advanced circuit development at National Semiconductor Corp. for 11 years. But he started his career right out of MIT with Philbrick-Nexus where he met Bob Pease, Electronic Design columnist and fellow Engineering Hall of Fame honoree. The two also worked together at National for a number of years.

The three-terminal adjustable regulator came about at National in 1976. Dobkin says, "It kind of got started because, at the time, you could make a fixed-rate regulator with three terminals—input, output, and ground," he explains. "But everyone wanted a regulator that they could adjust to whatever they wanted, and there weren't very many good packages with four leads. That's when I came up with the three-terminal adjustable regulator." Dobkin holds more than 50 patents pertaining to linear ICs, and he later developed some low-dropout versions at Linear Technology.

Dobkin suggests that the market is changing almost as fast as the technology, and engineers must respond wisely. Industry-wide, he sees opportunities, both short term and long term, in several areas—namely, wireless infrastructure, data communications, and commercial satellites.

Along with many new designs and devices, Dobkin has also developed a strong sense of how the design process has evolved, and about creativity. "We have simulation tools, but the tools only let you test the circuits that you come up with on a computer," he says. "They don't actually do a design for you. So the design is only as good as the designer. The tools just make it easier to get that design out."

Boards are becoming tremendously complex. According to Dobkin, when operating at very high frequencies without the tools, it would be virtually impossible to get them up and running. With all of these tools, however, can engineers still be creative? "They can be more creative," he asserts. "Creativity is the generation of new and useful products. A lot of engineers like their jobs because they're outlets for creativity. Put engineers in an environment where they can be creative, and you end up with a lot of good products."

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  • Martin Willcocks
    3 months ago
    Nov 07, 2011

    I met Bob Dobkin at National some years before then, around 1974-75 when I was working with Tim Isbell on the Tate SQ decoder system chipset that was my invention. That invention would not have happened without the ability to think outside the box, creativity. It was used in the early stages of introducing Dolby Surround to the movie theaters worldwide. Ultimately, it brought me to the USA in 1977 and I've since made several other major inventions in car audio, lighting and medical electronics, where I found simulation to be a very important tool in my design of the analog side of the X-Ray generator for the top-ranked mobile C-Arm in America, now part of the General Electric lineup.

    The Tate system was simulated in a functional manner on a time-shared computer system before it was first prototyped, and during the IC design process I simulated portions of it on National Semiconductors' time-shared computer system (I think linked to Santa Clara University.) National's analog team did an outstanding job both in implementing the chipset circuitry and in their careful chip layout - so well that it exceeded specifications significantly.

    I agree with Brad that without creativity, simulation is pretty useless. It's a tool, for checking out that what you create first in your mind is actually viable and doable, and it can be helpful in fine-tuning the resulting design and ensuring that it performs correctly over the appropriate voltage and temperature ranges. A good simulation can actually predict an unexpected resonance at a particular power level, and help in resolving the problem when something like that happens. I also agree that middle managers are often too focused on their product plans, project timetables, and logistics to care much about the creative process that makes the difference between mediocre and ground-breaking products.

  • Brad Wood
    9 months ago
    May 17, 2011

    Absolutely spot-on. Without creativity we are lost, and the nurturing of it is one of the indispensable aspects of good technical management, and it is remarkably rare to see this done well.

    I'm still astonished when mediocre managers tell you that the reward for your work is getting to keep your job. What on earth do they think you got into the field for? Why not investment banking (there's creativity there as well, but sometimes not always honesty).

    And simulators are wonderful tools and I'd hate to live without them, but they won't design anything new for you, genetic programming and "expert" systems notwithstanding. You have to sit with a problem, live it, breathe it, let your subconscious have free rein --- and alas, this is a process that is difficult to schedule and thus drives management batty. I sympathize, but that the nature of the beast.

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