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Embedded World 2007 Survival Guide


Paul Whytock

February 12, 2007

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When I tell people that I’m going to Nuremberg to report on the Embedded World exhibition, about 50% of them respond with the line; “that must be a bit of a trial.” You’re right. It’s not that funny and even less so when you’ve heard it as many times as I have. So, okay, I’ve been to Nuremberg lots of times covering electronics exhibitions and conferences, and I have to say it’s a great city and the Nuremberg Messe is a good exhibition venue.

Forget the immediate history of Nuremberg. Sure it was the location for the war crimes trial of some of the senior members of the Nazi party. Sure it’s considered to be the city that Hitler declared as the natural centre for his fascist movement, but Nuremberg goes back much further than that.

Archaeologists have confirmed the existence of settlers in the area from the prehistoric age onwards. But it was not until 1050 that Emperor Henry III first logged Nourenberc (rocky mountain) in an official document.

The Staufer dynasty did much to contribute to the fact that Nuremberg became an increasingly important location within the German Empire. In fact, they held many Reichstage (imperial parliaments) there.

For more on the history of Nuremberg go to:
http://www3.oag.com/Cities/Guide?city=137&guideID=2&cat=2.

Nuremberg may be instantly identified with its Nazi past, but how many people know it’s one of the great traditional toy centres of the world and plays host annually to the International Toy Fair? And let’s not forget the lovely market square where every year Nuremberg stages a superb Christmas (Christkindlesmarkt) market.

Have look at:
http://www.moswin.com/xmas_nuremberg.htm .

Rebuilt to original building plans

Nuremberg did have a pretty bad time in World War II. Over 90% of the historic Old Town was destroyed and, after Dresden, this was the German City that was most heavily bombed. But walk through the old part of the city today and you would believe that you are strolling through a 13th century town. All credit to the city of Nuremberg. They rebuilt the old town to exactly the same architectural designs of the original buildings and it really does look authentic.

Embedded World 2007

So what’s this show all about? Well you can expect to see technology that will span the following areas:

  • New embedded modules
  • Embedded design process / tools and debugging
  • Embedded operating systems / application software
  • Software development, quality and security
  • Wired and wireless communication
  • Bus systems in embedded applications
  • Embedded Internet / Internet security
  • Interesting embedded applications
  • Real-time systems and applications
  • Automotive and control applications
  • Recon?gurable systems
  • Application reports

For more details browse:
http://www.embedded-world-2007.de.

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