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It Isn't Easy Being Green

With most of the industry finally on board with RoHS, the eco-design focus switches to the slew of emerging energy-efficiency requirements—and how best to comply.

Date Posted: July 05, 2007 12:00 AM

Motorola recently received a patent for technology that recharges mobile-phone batteries via solar cells embedded within the LCD display. The company admits the idea isn’t new, but it seems to have solved the problem of getting enough light to the solar cells to recharge the battery.

The solution involved switching from nematic crystals to cholesteric or polymer disbursed materials. Motorola says it can eliminate the use of metallic reflectors used in LCDs, which otherwise reduce the amount of light that could reach solar cells. There’s no word on when they’ll be available in Motorola products, though.

Several consumer electronics OEMs are looking closely at— and in some cases, already designing with—bioplastics for use in product housings for notebook PCs and mobile phones. Douglas Johnson, director of technology policy and international affairs for the Consumer Electronics Association, says that more than half (1.1 billion) of the 2 billion Energy Star purchases since 1992 (when the program was initiated) have been consumer electronics devices.

On another front, Ericsson said in April that it had improved the energy efficiency of its 3G basestations by 35% during 2006. The company’s new software upgrade, which introduced standby functionality for lower traffic periods, can significantly decrease energy consumption and corresponding carbon-dioxide emissions. Applying this feature to the entire installed base of Ericsson GSM basestations could cut CO2 emissions by 1 million tons per year.

MAKING ROOM FOR LESS STUFF
The market is moving from desktop to laptop and even smaller notebook computers and from cathode-ray-tube (CRT) to more energy-efficient flat- panel displays. The miniaturization of smart phones and PDAs continues to reduce the amount of materials used in these products.

Apple recently began promoting itself as a “Greener Apple,” with CEO Steve Jobs announcing the phase-out of several toxic materials from Apple products.

“In mid-2006, Apple became the first company in the computer industry to completely eliminate CRTs,” says Jobs. “The effect has been stunning—our first CRT-based iMac contained 484 grams of lead; our current third-generation LCD-based iMac contains less than 1 gram of lead.”

Apple also plans to completely eliminate the use of arsenic in all of its displays. The company will stop using polyvinyl chloride and brominated flame retardants in its products by the end of 2008. And, it promised to issue regular updates of all efforts to become a greener company.

Despite these developments, the use of new materials is still an issue. As Hewlett-Packard points out in the documentation on the materials it uses, “It can be difficult to confirm claims for new materials because they may not have been researched as thoroughly as existing materials.”

HP cites materials to replace PVC from wires and cables as an example (see the figure). The company also says that thermoplastic rubber/elastomer (TPR/TPE) and polyethylene-derived hybrid materials are emerging, even if they haven’t yet been sufficiently developed for wide-scale use.

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