Micheal Austin

Micheal
Austin
Vice President ,
BYD America

 

Micheal Austin is vice president at BYD America and a founding board member of the IEEE Transportation Electrification Initiative. He received his degree in design engineering as well as a master’s degree in mechanical engineering from Brigham Young University. He worked for Motorola for 15 years in functions including ODM director for the Mobile Devices Business and global energy commodity manager. He was selected as Motorola’s Distinguished Innovator (with 22 U.S. patents) in 1999. 

Articles
Media Reports Fuel Unfounded Fears About EV Batteries
New chemistries coupled with advanced design techniques have birthed battery technologies that provide high energy density while meeting stringent safety requirements exceeding U.S. standards.
Consumer Perception Inhibits Electric Vehicle Adoption 35
The technology to reliably power electric vehicles for consumers has arrived. While fuel-cell technology can play a complementary role and has applications in certain markets, outdated public perception is the greatest hurdle for the electric vehicle.
Commentaries and Blogs
Guest Blogs
Nov 11, 2014
blog

How to Outsource Your Project to Failure 4

This article will address failure to carefully vet a potential manufacturing or “turnkey” partner and/or failure to transfer sufficient information and requirements to such a partner, a very common problem I have seen again and again with my clients over the years, and have been the shoulder cried upon by several relatives and clients in the past....More
Nov 11, 2014
blog

Transition from the Academe to the Industry Unraveled 1

There have been many arguments here and there about how short-comings of universities and colleges yield engineers with skill sets that do not cater to the demands of the industry. There have been many arguments here and there about an imminent shortage of engineers lacking knowledge in the sciences. There have been many arguments here and there about how the experience and know-how of engineers in the industry may vanish due to the fact that they can’t be passed on because the academic curriculum deviates from it....More
Nov 11, 2014
blog

Small Beginnings 5

About 10 years ago I received a phone call from an acquaintance. He had found a new opportunity selling some sort of investments and he wanted to share it with me in case I was interested. Ken had done fairly well for many years as a contract software developer primarily in the financial services sector. His specialty was writing RPG code. (RPG is often referred to as a write only language.) But he was seeing the handwriting on the wall as the industry moved on to other methods, and saw himself becoming a fossil....More

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