ABI sees 12 percent of new cars with embedded telematics by next year

May 28, 2009
ABI Research expects global penetration rates for telematics services in new cars to reach 12% in 2010 and 43% in 2014.

ABI Research expects global penetration rates for telematics services in new cars to reach 12% in 2010 and 43% in 2014.

“With GM’s OnStar and Ford’s SYNC to be joined by telematics solutions from Toyota and Chrysler launching later this year, the US remains the most competitive (telematics) market,” said ABI Research practice director Dominique Bonte. “At the same time Toyota and GM will expand into the Chinese market, while government regulation in Brazil and the EU will drive uptake in Latin America, Western and Eastern Europe.”

Safety and security features such as emergency calling (eCall), breakdown assistance (bCall) and remote diagnostics remain the most popular, but connected infotainment such as off-board navigation, online local search, concierge services, and Internet access offered by OEMs such as BMW are enjoying increasing interest, according to ABI.

While embedded aftermarket solutions offered by companies such as LoJack and OCTO Telematics remain popular in specific markets for stolen vehicle tracking and PAYD insurance, new affordable portable and converged consumer telematics are bringing features such as geofencing, speed monitoring and basic diagnostics to a wider audience.

ABI Research expects that by offering multiple safety, cost and entertainment benefits to different stakeholders such as governments, car manufacturers and dealers, and end-users, consumer telematics will become a standard automotive feature in developed regions by 2015. However, this evolution will require the removal of barriers such as high cost and long development cycles. Standardization initiatives such as the Next Generation Telematics Protocol (NGTP) and the adoption of open source automotive software development platforms supported by the recently announced GENIVI consortium will help.

Sponsored Recommendations

Board-Mount DC/DC Converters in Medical Applications

March 27, 2024
AC/DC or board-mount DC/DC converters provide power for medical devices. This article explains why isolation might be needed and which safety standards apply.

Use Rugged Multiband Antennas to Solve the Mobile Connectivity Challenge

March 27, 2024
Selecting and using antennas for mobile applications requires attention to electrical, mechanical, and environmental characteristics: TE modules can help.

Out-of-the-box Cellular and Wi-Fi connectivity with AWS IoT ExpressLink

March 27, 2024
This demo shows how to enroll LTE-M and Wi-Fi evaluation boards with AWS IoT Core, set up a Connected Health Solution as well as AWS AT commands and AWS IoT ExpressLink security...

How to Quickly Leverage Bluetooth AoA and AoD for Indoor Logistics Tracking

March 27, 2024
Real-time asset tracking is an important aspect of Industry 4.0. Various technologies are available for deploying Real-Time Location.

Comments

To join the conversation, and become an exclusive member of Electronic Design, create an account today!