Avnet Memec Extends European SMSC Deal With Microchip

Avnet Memec has been appointed as the European distributor for Microchip, with an emphasis on design-in. This follows Avnet’s successful seven-year distribution track record with SMSC, which was acquired by Microchip in August 2012.
“Avnet Memec’s track record of self-sufficient demand creation with SMSC is exactly what we need to add to our network,” said Gary Marsh, Europe, Middle East, and Africa (EMEA) sales director for Microchip. “Their customers trust them with key component selection guidance, and now we look forward to working with them to replicate that with the rest of our product range.”

AVNET MEMEC

MICROCHIP