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Are Management Issues Unique to Twitter?

Nov. 22, 2022
Twitter appears to be dropping or driving off many of its staff, but is this circumstance isolated to just one company?

This article is part of the Professional Advancement Series: Annual Salary Survey

Elon Musk’s takeover of Twitter has been one of the most anticipated and discussed near-term events. Musk’s actions after the acquisition have substantially changed the company, including firing a significant portion of its staff and implementing requirements such as forcing office work with minimal exceptions.

Our annual Salary Survey indicated that over three-quarters of the companies were more focused on employee retention than last year. Twitter obviously isn’t as interested in overall retention at this point and many other tech companies have announced significant layoffs or planned layoffs.

Twitter’s potential implosion will have a major overall effect on social media, but social media is a small fraction of the collaboration tools being used by engineers and programmers in general (Fig. 1). Twitter is only one of many social-media platforms mentioned in the survey. We also found that more than three-quarters of the respondents were using collaboration tools with vendors and third-party companies. Likewise, using these collaboration tools is on the rise.

One of Musk’s other changes is an across-the-board return to the office with few exceptions. COVID-19 turned work-from-home from an exception, at less than 10%, to the norm (Fig. 2). Many jobs can’t be done remotely; however, in our industry, a majority of chores are able to be handled remotely. In general, a reduction in distractions thanks to working from home has improved efficiency once participants are provided with master collaboration tools. These are even useful if workers are in an office.

For example, tools like Zoom and Microsoft Teams have moved to the forefront due to the dominance of remote work. It also has changed the way marketing, engineers, and programmers interact. For example, it has made it very easy for us at Electronic Design to provide video interviews because the use of video conferencing has become ubiquitous.

Preparation and support are key to the success of remote work. For example, Green Hills Software had already been working on a hardware testing farm that was designed for remote operation (Fig. 3). This is akin to the dark factory or dark warehouse, where robots are remotely managed. Likewise, digital twins are designed to provide remote tracking and management of real hardware. There are many benefits to this approach that essentially complement remote work.

Work-from-home is a benefit being sought by many engineers and programmers who are changing jobs, and it’s an option offered by numerous companies. This could be one aspect triggering the migration of technical employees away from Twitter. Moving toward new opportunities is something many such employees are looking for; moving away from a “challenging” work environment is another.

About the Author

William G. Wong | Senior Content Director - Electronic Design and Microwaves & RF

I am Editor of Electronic Design focusing on embedded, software, and systems. As Senior Content Director, I also manage Microwaves & RF and I work with a great team of editors to provide engineers, programmers, developers and technical managers with interesting and useful articles and videos on a regular basis. Check out our free newsletters to see the latest content.

You can send press releases for new products for possible coverage on the website. I am also interested in receiving contributed articles for publishing on our website. Use our template and send to me along with a signed release form. 

Check out my blog, AltEmbedded on Electronic Design, as well as his latest articles on this site that are listed below. 

You can visit my social media via these links:

I earned a Bachelor of Electrical Engineering at the Georgia Institute of Technology and a Masters in Computer Science from Rutgers University. I still do a bit of programming using everything from C and C++ to Rust and Ada/SPARK. I do a bit of PHP programming for Drupal websites. I have posted a few Drupal modules.  

I still get a hand on software and electronic hardware. Some of this can be found on our Kit Close-Up video series. You can also see me on many of our TechXchange Talk videos. I am interested in a range of projects from robotics to artificial intelligence. 

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