Karen Bartleson

Senior Director of Community Marketing,

Karen Bartleson is the senior director of corporate programs and initiatives at Synopsys Inc. She has 30 years of experience in semiconductors, joining Synopsys in 1995 as standards manager. Her responsibilities include initiatives that increase customer satisfaction through interoperability, standards support, university relationships, and social media engagements. She also held the position of director of quality at Synopsys for three years. She was elected to become president of the IEEE Standards Association for the 2013-2014 term. She holds a BSEE from California Polytechnic University, San Luis Obispo, Calif. She was the recipient of the Marie R. Pistilli Women in Design Automation Achievement Award in 2003. Her first book, The Ten Commandments for Effective Standards, was published in May 2010.

Numbers for Sale: A Different Kind of Standard
Each device in a network, in order to communicate with the rest, must have its own unique designation—known as a Media Access Control Address, or MAC address.
The Internet Of Things Is A Standards Thing 2
As the IoT becomes a reality as a result of the standards that make it possible, huge new markets are emerging, with many new players and interesting dynamics.
Synopsys' Rich Goldman Explains The Effects Of Standards On 2014's Semiconductor Trends 1
Rich Goldman, VP of corporate marketing and strategic alliances at Synopsys, recently predicted the top five trends that are likely to drive the global semiconductor industry in 2014. Standards will help, or hurt, each of these trends.
Standardize Your Business Social Media Practices
Following standard practices to leverage social media for business can help ensure safety and success for companies and employees alike. Social media used the right way for business can be useful, powerful, and fun.
Standard-Essential Patents: Innovation’s Boon Or Bane? 2
Standard-essential patent (SEPs) can bring wonderful inventions to people all over the world. They also can bring trouble. The U.S. government is taking a closer look at what they mean to innovation and how they impact consumers.
10 Standards Organizations That Affect You (Whether You Know It Or Not) 70
There are thousands of standards organizations around the world, and they can standardize pretty much anything to make life easier, safer, and more productive.
Revolutionary Technologies Take The Stage At SXSW 1
Open standards. Open Web. Open future. Mix those themes with the spectacle that is SXSW Interactive (SXSWi) and suddenly, innovation and new horizons find the support of a community eager to embrace and nurture the technology of tomorrow.
How Does The Internet Work? Very Well, Thanks To Standards
The Internet is growing, especially as everyday devices and appliances are now going online. IPv6 and a host of other standards will keep the Web running as smoothly as we've grown to expect.
What’s The Difference Between De Jure And De Facto Standards? 10
All standards are not created equal. Some are even less than that because they may come about due to market and vendor forces.
Hiding In Plain Sight: The Modern Standards Paradigm
There’s a significant new model for standardization occurring around the world. While it doesn’t sound earthshaking to us, it will change dramatically how standards are produced and adopted in global markets and industries.
How To Get Through The IEEE Standardization Process Step By Step
Getting an IEEE standard approved isn't for the faint of heart. Karen Bartleson takes you on a guided tour of the procedures.
Don’t Underestimate The Value of Standards 4
In her debut column, Karen Bartleson recaps why standards matter to design engineers and how they serve as a foundation for technology and business. Along the way, she gives shout-outs to some successful standards as well as a few failures.
Commentaries and Blogs
Guest Blogs
Nov 11, 2014

How to Outsource Your Project to Failure 3

This article will address failure to carefully vet a potential manufacturing or “turnkey” partner and/or failure to transfer sufficient information and requirements to such a partner, a very common problem I have seen again and again with my clients over the years, and have been the shoulder cried upon by several relatives and clients in the past....More
Nov 11, 2014

Transition from the Academe to the Industry Unraveled 1

There have been many arguments here and there about how short-comings of universities and colleges yield engineers with skill sets that do not cater to the demands of the industry. There have been many arguments here and there about an imminent shortage of engineers lacking knowledge in the sciences. There have been many arguments here and there about how the experience and know-how of engineers in the industry may vanish due to the fact that they can’t be passed on because the academic curriculum deviates from it....More
Nov 11, 2014

Small Beginnings 5

About 10 years ago I received a phone call from an acquaintance. He had found a new opportunity selling some sort of investments and he wanted to share it with me in case I was interested. Ken had done fairly well for many years as a contract software developer primarily in the financial services sector. His specialty was writing RPG code. (RPG is often referred to as a write only language.) But he was seeing the handwriting on the wall as the industry moved on to other methods, and saw himself becoming a fossil....More

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