Keysight Moves to Software Focus, But it Should Own the IoT


Many test-and-measurement companies have been sensing and helping analyze data for decades. That’s a fundamental aim of the IoT, and these firms should own more of it as they move to a software focus.

If our test-and-measurement companies are smart, and they are for the most part, they should step up and own the IoT. At the recent Mobile World Congress, Keysight Technologies gave me hope that it might actually be on the path to doing just that.

As I pen this, startups springing up left and right are offering software or hardware-agnostic solutions to help CEOs, CTOs, and COOs make sense of the terabytes of raw data streaming in from new IoT deployments across cities, farms, and factories. Of course, IBM, Microsoft, and the other heavyweights we know and love are doing this, too: The purpose is to apply the data to improve processes and outcomes, improve products, monitor workers (to make everyone safer, of course), and even strike up new, recurring revenue streams.

What’s odd here is two of the three major premises of IoT—sensing and analyzing—are already the founding strengths of T&M companies. The third premise—connectivity—is something these firms don’t specifically perform, but they have been analyzing connectivity interfaces and protocols and maintain the intellectual property (IP) and know-how to enable it.

At a high level, the IoT is one big system generating data that needs to be analyzed. Companies like Optimal+ already get this, and are applying their semiconductor and wafer analysis expertise to systems to enhance system design and reliability, as well as lower life-cycle cost.

For their part, T&M companies have also taken the software route: Many of the new announcements and product updates comprise software updates to core hardware platforms, from ‘scopes to spectrum analyzers to ATE equipment. At MWC 2017, Keysight explicitly called this out as a company direction, which is more than just a reaction to better meet designers’ needs as efficiently as possible. No, Keysight is formally moving from being a “hardware-centric products company to being a software-centric solutions company.” That’s about as explicit as it gets (Fig. 1).

The explicitness actually surprised me, and I quickly asked how this would affect Keysight’s renowned Santa Rosa-based expertise in front-end design for high-sensitivity, high-speed measurements. Gautam Awasthi, marcom manager for EMEAI, assured me that the group would not be affected by the shift in emphasis. He may be right, for now, but a shift that big usually means more changes are likely coming.

5G, IoT, and Automotive Joined at the Hip

Meanwhile, at MWC, Keysight made some significant announcements in the area of the connected car, 5G, and IoT. For the connected car, the company announced it had joined the 5G Automotive Association to bring its “rich expertise in 5G design and test” to that group’s collection of automakers and network providers. In truth, 5G, IoT, and automotive connectivity are now becoming joined at the hip (Fig. 2).

According to Hervé Oudin, market industry manager, WDO (wireless devices and operators) for Keysight Technologies (France), the company will bring its 5G libraries as well as its flexible enabling solutions for experimentation and simulation to accelerate proof of concepts. For automotive, fast handoffs are particularly important, given the amount of vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2I) communications that will take place. With that in mind, Oudin emphasized the desire for zero-second handoffs within the 5G specification as it takes shape—and Keysight’s ability to help prototype and simulate for those handoffs.

Also at MWC, Keysight demonstrated a NarrowBand-IoT (NB-IoT) test rig using an Intel XMM 7115 NB-IoT modem (Fig. 3), a 5G MIMO beamforming simulation and analysis setup (Fig. 4).

Along with a slew of 5G partnerships, Keysight also used MWC to talk about its recently announced purchase of Ixia for $1.6 billion. Ixia provides visibility, test, and security across physical and virtual networks, which plays into Keysight’s goal to move toward a software focus.

The Ixia purchase also underscores the massive IP for IoT that Keysight now owns—from sensors, to networks, to data gathering, mining, and analysis. The company and other T&M vendors are already doing what developers of industrial IoT (IIoT) and smart-city solutions are demanding: “Please, help me! I have multiple networks, multiple systems, and multiple geographies, and I need someone to help me gather and make sense of my data!”

Keysight and its peers can step up and assume the role with its massive front-end sensing, connectivity, data analysis, software, and soon, cloud expertise. Or, it can sit back and help others do it instead. The startups aren’t sitting back waiting, though. The prize goes to the nimble and the brave in a world where hardware dependence is an artifact of a bygone era.

Discuss this Blog Entry 3

on Mar 14, 2017

Sometimes moving out of where you might once have been means you might start competing with your customers. That's always a concern, but the opportunities for real-time data analysis solutions, whether cloud based or at the edge (even on the sensor itself) are only going to increase. Companies like Keysight (and what an appropriate name) know where the skeletons and crevasses reside in getting a signal from point A to point B, and in how to analyze relevant data. Current as well as new customers are looking for that kind of 'insight.

on Mar 15, 2017

The tree that cannot bend with the wind will surely break. This is a truth that dates back in history, often bloody, too often repeated history, that tells us we must learn from the past and modify our approach to the future or we will be broken and "plowed under" by our competitors that are willing to change. I think that Keysight is right on the money with there shift in policy, there forward thinking, there foresight. As we learn more and more, if we do not apply that knowledge, why put forth the effort to gain the knowledge in the first place?

on Mar 15, 2017

I think it's a far reach to go from the T&M regime to the deep analytics/database/cloud/etc regime that defines the IoT domain. Just because they COULD do it does not mean they SHOULD do it.
There's an old saying: stick to your knitting. Keysight would probably do well to stay in their home turf and deepen their abilities to add value in that way as the IoT domain presents new test and measurement challenges.
Overreach is a great way to find yourself staring down into a chasm with just a toehold between you and eternity.

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