Sally Ward-Foxton is Associate Editor of Electronic Design Europe. Her beat covers all areas of the European electronics industry, but she has a particular interest in wireless communications and displays technology. She was previously Features Editor of Components in Electronics magazine and has also worked as a PR Account Director. Based in London, Sally holds a Masters' Degree in Electrical and Electronic Engineering from the University of Cambridge, UK.

Posts by Sally Ward-Foxton

Feb 18, 2014

Five companies to look out for at Embedded World 2014

Are you planning on visiting the Embedded World show in Nuremberg, Germany next week? Here are my top five picks of companies to make a beeline for....More
Jan 21, 2014

What do you get if you cross an oscilloscope with a power analyser?

Yokogowa's trying to get the best of both worlds by combining scope functionality with power analyser accuracy....More
May 20, 2013

PCIM 2013: Solid state battery is fully implantable

Probably the number one most interesting thing I saw at the PCIM show in Nuremberg, Germany last week wasn’t an IGBT, or even a MOSFET. It was a....More
Apr 19, 2013

Applied MCU technology for consumers...of beer!

Over at Energy Micro in Nydalen, Norway, they like a cold beer. So much so, that they're using one of their Gecko MCU development kits to tell them....More
Apr 09, 2013

First GaN-on-Silicon LEDs commercially available

In a world-first, Plessey is sampling GaN-on-silicon LEDs built on 6” wafers from its MAGIC (Manufactured on GaN I/C) line in Plymouth, UK....More
Mar 08, 2013

Top 5 interesting things I saw at Embedded World

Here’s a quick roundup of five of the most interesting things I saw or heard about at Embedded World last week in Nuremberg, Germany....More
Jan 17, 2013

Distributor figures: UK components market will be ‘flat to improving’ in 2013

AFDEC's analysis suggests 2012 was worse than they anticipated, while 2013 will be 'flat to improving'. Meanwhile, the UK distribution sector is....More
Oct 24, 2012

Tamper-proofing the smart grid

Introducing smart meters is making the electricity grid increasingly electronic, which saves time and money for utilities since they don’t have to....More
Aug 16, 2012

New safety standard to be mandatory for all power supplies manufactured in China

Chinese Safety Standard GB 4943.1-2011, which according to industry sources is similar to UL 60950-2007, mandates strict rules for creepage and....More
Jul 13, 2012

Renesas restructure moves focus firmly out of Japan

As part of a major restructuring process, Renesas will streamline its production facilities in Japan as well as moving product focus away from the....More
Commentaries and Blogs
Guest Blogs
Nov 11, 2014

How to Outsource Your Project to Failure 4

This article will address failure to carefully vet a potential manufacturing or “turnkey” partner and/or failure to transfer sufficient information and requirements to such a partner, a very common problem I have seen again and again with my clients over the years, and have been the shoulder cried upon by several relatives and clients in the past....More
Nov 11, 2014

Transition from the Academe to the Industry Unraveled 1

There have been many arguments here and there about how short-comings of universities and colleges yield engineers with skill sets that do not cater to the demands of the industry. There have been many arguments here and there about an imminent shortage of engineers lacking knowledge in the sciences. There have been many arguments here and there about how the experience and know-how of engineers in the industry may vanish due to the fact that they can’t be passed on because the academic curriculum deviates from it....More
Nov 11, 2014

Small Beginnings 5

About 10 years ago I received a phone call from an acquaintance. He had found a new opportunity selling some sort of investments and he wanted to share it with me in case I was interested. Ken had done fairly well for many years as a contract software developer primarily in the financial services sector. His specialty was writing RPG code. (RPG is often referred to as a write only language.) But he was seeing the handwriting on the wall as the industry moved on to other methods, and saw himself becoming a fossil....More

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