11 Myths About the Future and Present of Augmented Reality (.PDF Download)

With the advent of revolutionary new hardware, supported by innovative apps and software, this year will see a dramatic transformation in augmented reality (AR).  This disruptive technology is making a dramatic move into the business world, providing new tools for high-technology design and manufacturing. Across the board, as well as in dozens of different vertical markets, AR will improve creation, communication, and collaboration.

However, as AR makes a move from drawing boards to production lines, it’s created a number of myths and misunderstandings. Here are 11 of those myths, along with the reality behind them.

1. We’ve already conceived of all the things that AR can do.

Augmented reality is, relatively speaking, at the very beginning of its development lifecycle.  Until tens of thousands of apps developers, as well as millions of end users—people with radically differing insights and visions—can get their hands on the just-emerging mature third-generation AR hardware technology, we will not know what AR is really capable of achieving.