Ford has become the first automaker to offer HD Digital Radio across multiple product lines. The dealer-installed high-definition radio option is available nationwide on nearly all 2008 model year Ford, Lincoln and Mercury vehicles, with price points varying by dealership. HD can also be installed on many earlier models from 2005, 2006 and 2007.
"We're helping our customers stay connected by supporting the features and functions they want in their vehicles. The dramatically improved audio, text and data features of HD Digital Radio--along with its hundreds of new radio stations--create a compelling combination at the right price," said Kim Irwin, Vehicle Personalization and Accessories manager for Ford's Customer Service Division.
"HD Radio differentiates (Ford dealers’) offerings from other brands; it lets them upgrade customer entertainment systems in a unique way; and it lets buyers of recent pre-owned vehicles as well as current vehicle owners share completely in the benefits."
HD Digital Radio improves the sound quality of radio broadcasts and enables more than one radio broadcast on a single channel. Consumers can hear HD2 multicast stations as well as their favorite radio stations with no monthly subscription fee. More than 1500 radio stations in the United States currently broadcast in HD digital sound, with more than 600 stations also airing HD2 multicasts.
