What you’ll learn:
- Paul Mattioli and Andy Turudic talk with author Laura Reese in this podcast, where each share their extensive experiences in achieving product successes in the marketplace.
- Key core principles for customer interaction from Laura’s book.
- There’s more to a successful product than shipping firmware that compiles and circuit boards without mod wires.
Engineering a product that’s disconnected from customers and markets will create risks in terms of time, money, and reputations. Laura Reese, Silicon Valley engineer and author of business book Align, joins Electronic Design Technology Editor Andy Turudic and Endeavor Business Intelligence EVP Paul Mattioli in this pilot episode of a new business series on the Inside Electronics podcast, to discuss their experiences and insights for defining successful products that address customer and market needs.
One of the keys to this effort is maintaining the discipline revealed in Laura’s book. Another is developing the skills to listen to the “Voice of the Customer” and properly ask questions to avoid producing a disturbance that invokes the behavioral analog of the Heisenberg Uncertainty Principle.
Though her book was written six years ago, based on techniques initially developed a decade prior by Laura, its guidance is still applicable today for those who look to successfully uncover the data needed for rational decision-making on product features and architecture.
With the recent emergence of AI, the group acknowledges in this podcast that the ability to collect data has changed significantly when AI is used. It has a strength that encourages its use, but there’s still a need to put knowledgeable humans in the loop. They then discuss how to improve AI-usage outcomes.
Have a listen on your morning commute or while making sweat on that treadmill at the gym. Even though it seems to cross over to The Dark Side, these skills are essential if the products being newly designed are to succeed... product success in the marketplace is where the pride emerges for all of the design effort.
Look for further business-oriented content in this new series, Sum of Your Business, to be hosted by Andy and Paul, on Electronic Design’s Inside Electronics podcast.
