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    Automotive Experience of the Future

    Feb. 17, 2023
    Analog Devices' Yin Wu, Director of Product Line Management, shows off the company's futuristic cabin display technology.
    Related To: Electronic Design

    This video is part of our CES 2023 coverage and in the TechXchange: Advanced Display Technology.

    In-cabin automotive displays are moving toward larger and more flexible options. While we're not there yet, Analog Devices had some examples to show off. I talked with Yin Wu, Director of Product Line Management, about what's possible (see video above). The large curved display was used to demonstrate other ADI technology. For instance, its eye and face driver tracking system enables the system to make sure the driver is focusing on the road ahead (Fig. 1). 

    William Wong | Electronic Design
    1. The large, curved display allows for multiple images to be displayed, such as the surround views (center) and simulated side-view cameras (top right). The eye and face tracking system is shown in the lower right.
    1. The large, curved display allows for multiple images to be displayed, such as the surround views (center) and simulated side-view cameras (top right). The eye and face tracking system is shown in the lower right.

    The wireless battery-management system(wBMS) wasn't as visually impressive as the cabin display technology, but it's likely to show up sooner in many electric vehicles because of its many advantages, including reducing weight and cabling costs (Fig. 2). 

    William Wong | Endeavor Business Media
    2. The simulated wireless battery-management system (wBMS) shows off Analog Devices' wireless technology, which has been integrated into its BMS.
    2. The simulated wireless battery-management system (wBMS) shows off Analog Devices' wireless technology, which has been integrated into its BMS.

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    About the Author

    William G. Wong | Senior Content Director - Electronic Design and Microwaves & RF

    I am Editor of Electronic Design focusing on embedded, software, and systems. As Senior Content Director, I also manage Microwaves & RF and I work with a great team of editors to provide engineers, programmers, developers and technical managers with interesting and useful articles and videos on a regular basis. Check out our free newsletters to see the latest content.

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    I earned a Bachelor of Electrical Engineering at the Georgia Institute of Technology and a Masters in Computer Science from Rutgers University. I still do a bit of programming using everything from C and C++ to Rust and Ada/SPARK. I do a bit of PHP programming for Drupal websites. I have posted a few Drupal modules.  

    I still get a hand on software and electronic hardware. Some of this can be found on our Kit Close-Up video series. You can also see me on many of our TechXchange Talk videos. I am interested in a range of projects from robotics to artificial intelligence. 

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