In the rapidly evolving world of innovation and entrepreneurship, the journey from a budding idea to a product on the market is both exhilarating and challenging. The "maker to market" process is a complex and multifaceted path that transforms a simple concept into a tangible product for customers.
The success of this journey relies on carefully navigating several critical stages, each playing a vital role in shaping the outcome. These stages—conceptualization, research, evaluation, design, prototyping, funding, marketing, production, distribution, and support—are vital to ensuring that the product not only meets market needs, but also stands out in today’s competitive landscape. Along the way you may need to take advantage of vendors, distributors, and funding platforms like Kickstarter.