How AI and Simulation Drives Innovation in Automotive

Aug. 30, 2023
Innovation versus obstacles: Find out how to integrate AI and simulation.

As artificial intelligence (AI) expands in its capabilities and reach, it also grows in complexityparticularly in the automotive industry. In what has historically been a rich area of innovation, increasing vehicle intricacies and tight production schedules are requiring automotive engineers to adopt the latest tools and techniques to build a differentiated product.

New obstacles are affecting engineers as they have been tasked with integrating AI into vehicle systems and R&D workflows. The challenge deepens with the requirement that AI algorithms must be simulated alongside other components before they can be deployed to the vehicle.

To overcome these challenges and understand AI algorithms’ impact and function on adjacent systems, many automotive engineers are leveraging simulation to improve the quality of data fed into a model and test its accuracy before deployment in the real world.

In this video series, MathWorks Product Marketing Manager Seth DeLand discusses the design of effective AI models and the role of simulation in helping automotive engineers overcome common challenge. He also looks at the role of AI in algorithm development.

The video (above) is the first in this series about the need for AI and simulation in the auto industry and how they work together to test models before they can be deployed into vehicles.

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William G. Wong | Senior Content Director - Electronic Design and Microwaves & RF

I am Editor of Electronic Design focusing on embedded, software, and systems. As Senior Content Director, I also manage Microwaves & RF and I work with a great team of editors to provide engineers, programmers, developers and technical managers with interesting and useful articles and videos on a regular basis. Check out our free newsletters to see the latest content.

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I earned a Bachelor of Electrical Engineering at the Georgia Institute of Technology and a Masters in Computer Science from Rutgers University. I still do a bit of programming using everything from C and C++ to Rust and Ada/SPARK. I do a bit of PHP programming for Drupal websites. I have posted a few Drupal modules.  

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