TDK and Densei-Lambda KK have launched a unified brand called TDK-Lambda, for power-supply products. On April 1, 2006, the two companies will begin the first stage of their brand integration by promoting and marketing their products together. TDK acquired the Densei-Lambda business from Invensys last July.
The unified brand will cover ac-dc switching power supplies, dc-dc converters, dc-ac inverters, and power modules. Among these product groups, some existing products will keep current brand names. TDK and Densei-Lambda will co-exhibit their unified brand products and new products at the TDK-Lambda Booth at Techno-Frontier 2006, which will be held at the Makuhari Messe International Convention Complex in Japan on April 19 to 21. TDK has been mainly focusing on products for consumer equipment while Densei-Lambda has a strong presence in industrial equipment. Densei-Lambda’s strength lies in ac-dc switching power supplies and power modules, while TDK’s advantage is in dc-dc converters and dc-ac inverters.
With the unified brand, the two companies will leverage their strength in sales, marketing, manufacturing, and product development. The two companies will enhance the power-supply business as a TDK Group and provide comprehensive and broad solutions to the customers.
